In this specialization you’ll be equipped with the creative and strategic skills needed to produce high-impact content across social media and marketing channels. Through three hands-on courses, Social Media Content and Strategy, Multichannel Marketing, and Multimedia Content Creation, you’ll explore how to craft compelling social media strategies, manage multichannel campaigns, and create multimedia assets that resonate with diverse audiences. You’ll gain practical experience designing videos, graphics, podcasts, and infographics using industry-standard tools. The program emphasizes storytelling, visual design, and content optimization for platforms like Instagram, TikTok, and email. Whether you're a beginner or looking to expand your creative toolkit, this specialization offers flexible, project-based learning aligned with real-world marketing roles.
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Social and Multimedia Content Creation Specialization
Create Engaging Content Across Digital Channels. Design, publish, and promote multimedia content across social and marketing platforms.
Instructor: Adobe
Included with 
Recommended experience
Recommended experience
What you'll learn
Create multimedia content including videos, graphics, and podcasts
Build and manage social media campaigns across multiple platforms
Apply storytelling and design principles to digital content
Use creative tools to streamline and enhance content creation
Overview
Skills you'll gain
- Graphic and Visual Design
- Social Media
- Social Media Content
- Storytelling
- Marketing Design
- Video Production
- Cross-Channel Marketing
- Marketing Strategies
- Web Content
- Multimedia
- Digital Media Strategy
- Marketing Effectiveness
- Social Media Marketing
- Content Marketing
- Data Ethics
- Infographics
- Design Elements And Principles
- Content Creation
- Data-Driven Decision-Making
- Marketing Analytics
What’s included
Add to your LinkedIn profile
August 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Adobe
Specialization - 3 course series
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
What you'll learn
Create multimedia content that connects through impactful videos, social posts, and podcasts that engage and resonate with your audience.
Design impactful visuals using social media design and storytelling principles to create infographics and blogs that clearly share your message.
Boost efficiency with Adobe Express, Adobe AI, and digital tools to streamline your creative process and enhance multimedia content creation.
Develop strategies to optimize and promote your digital content for maximum reach and engagement across all your channels
Skills you'll gain
What you'll learn
Design, execute, and optimize multichannel content marketing campaigns that drive engagement and deliver measurable results.
Build multichannel marketing strategies that ensure cross-channel consistency and meet real-world content planning goals
Gain skills to lead in the marketing industry with expertise in multichannel content marketing tools, strategy, and measurement.
Deliver impactful presentations that communicate strategic insights and content performance.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No background expertise is necessary to complete this course.
No, you can take the courses in any order.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
More questions
Financial aid available,