Name: Digital Product Management: Modern Fundamentals
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.7 (1389 reviews)

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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7

stars

5,337 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1376 - 1389 of 1,389 Reviews for Digital Product Management: Modern Fundamentals

By Gloria

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Oct 17, 2020

I'm sorry but I found the course really confused and confusing. There's no solid structure in explaining the topics, no method. No schema. Nothing. It's a mix of info. it's supposed to be an intermediate course, but you should have so many pre-requirements to understand topics and contents.

By Shivam S

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Jun 20, 2022

It's too technical for a layman to understand and practice quizzes are tough, hence leaving this course in between. Please take some clue from google project management course on how to make learning interesting and easy.

By Jing H

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May 17, 2023

The course is poorly structured, not much material to reference on if you goal is learn the basic. and most importantly, the instructor is promoting his book/website/tools/other series coursera class consistently.

By Ben F

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Mar 29, 2021

The Coursera UX coupled with the instructor's tendency to wander and the fact that the course didn't have a clear learning trajectory for each section made it incredibly difficult to follow.

By Marvin S

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Jan 24, 2021

Sadly the course material was not presented in a vivid and practical way. Furthermore the test question were quite different from the materials in the course.