This AI in Customer Service course equips you with the skills to modernize customer support using Generative AI. Begin with the fundamentals of AI in digital customer service and explore how virtual assistants and chatbots can streamline interactions. Learn how to personalize experiences and gain actionable insights through AI-driven feedback analysis. Explore automation techniques to optimize call centers, knowledge bases, and engagement workflows. Understand the ethical implications of AI by diving into data privacy, bias mitigation, and transparency. Experience hands-on demos with tools like SendBird and Otter.ai to bring your learning to life.

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What you'll learn
Build and deploy AI-powered chatbots to enhance customer interactions.
Personalize support experiences using AI-driven feedback and analysis tools.
Automate customer service operations with intelligent workflows and knowledge systems.
Apply ethical AI practices focused on privacy, bias reduction, and transparency.
Skills you'll gain
- Business Process Automation
- Customer experience improvement
- Self Service Technologies
- Operational Efficiency
- Natural Language Processing
- User Feedback
- Artificial Intelligence
- Generative AI
- Call Center Experience
- Personalized Service
- Customer Service
- Customer Insights
- Automation
- ChatGPT
- Customer Support
- Data Security
- Data Ethics
Details to know

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July 2025
9 assignments
See how employees at top companies are mastering in-demand skills

There are 3 modules in this course
Master the art of transforming customer service with AI in this hands-on course. Explore the fundamentals of Generative AI and its impact on digital customer support. Learn to leverage chatbots and virtual assistants for faster, smarter interactions. Understand automation, integration, and end-to-end AI support flows. Build your own conversational chatbot using SendBird. Ideal for support professionals and tech enthusiasts.
What's included
4 videos1 reading3 assignments
Master the art of AI-driven personalization and feedback intelligence in this hands-on course. Explore techniques to tailor customer interactions using intelligent systems. Learn to manage feedback efficiently and uncover insights through AI-powered analysis and reporting. Experience a live demo on transcribing audio calls to text using Otter.ai. Ideal for support teams focused on experience and retention.
What's included
4 videos3 assignments
Master how to optimize operations and implement responsible AI across support functions. This module covers AI tools for knowledge base management and call center efficiency, strategies for boosting customer engagement, and ensuring data privacy. Learn how AI enhances service quality while staying compliant and ethical. Gain practical insights to build secure, scalable, AI-driven support systems.
What's included
6 videos3 assignments
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University of Virginia Darden School Foundation
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Frequently asked questions
AI enhances customer service through chatbots, automated responses, sentiment analysis, and personalized support at scale.
Generative AI equips you to build smarter support systems, automate tasks, and shift from reactive support to proactive engagement—boosting your strategic value.
Popular tools include SendBird for chatbot deployment, with ChatGPT and Otter.ai also used for intelligent support and feedback analysis.
More questions
Financial aid available,