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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,249 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5026 - 5050 of 6,785 Reviews for Foundations of Digital Marketing and E-commerce

By Jyotirmayee N

•

Oct 8, 2022

very good

By MUHAMMAD M J

•

Oct 8, 2022

good work

By Balzhan A

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Oct 7, 2022

i like it

By Nabil N

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Sep 27, 2022

excellent

By Nathalia R P

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Sep 26, 2022

muy bueno

By Yadav s

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Sep 25, 2022

very good

By Yvan N

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Sep 16, 2022

very good

By GEORGIA K

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Aug 16, 2022

Thank you!

By daniel r

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Aug 13, 2022

Muy bueno.

By Igor V

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Jul 23, 2022

Excellent!

By Vivek P

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Jun 6, 2022

Nice Start

By PEDRO D E B

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Sep 2, 2025

muy bueno

By Ammara a

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Aug 29, 2025

Excellent

By Dwi U P

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Aug 26, 2025

EXCELLENT

By Sergio S

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Aug 21, 2025

Excelente

By Paola L

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Aug 15, 2025

excelente

By NICOLAS E S M

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Aug 15, 2025

Muy buena

By NAJKANI V D

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Aug 14, 2025

excellent

By CESAR A B G

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Aug 13, 2025

Excelente

By SIRIA M R P

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Aug 13, 2025

muy bueno

By James K

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Aug 13, 2025

excellent

By DAVI L D S

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Aug 12, 2025

muito bom

By AVRIL M G C

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Aug 8, 2025

Muy bueno

By JACQUELIN M P V

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Aug 7, 2025

Excelente

By VIANCA A M R

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Aug 5, 2025

Muy buena