Este curso explora cómo las tecnologías emergentes y los nuevos formatos están redefiniendo el marketing deportivo. El alumnado aprenderá a planificar y ejecutar estrategias de marketing para eventos deportivos locales y globales, así como a generar expectación antes, durante y después de cada evento. Se analiza especialmente cómo entidades como el COI desarrollan estrategias de engagement sostenido.
Estrategias e innovación en marketing deportivo
Estrategias e innovación en marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crear estrategias globales de marketing deportivo basadas en datos y tecnología.
Aplicar IA, realidad aumentada y datos de fans para diseñar experiencias personalizadas.
Desarrollar valor de marca, fidelización y monetización con innovación.
Skills you'll gain
- Digital Marketing
- Event Planning
- Global Marketing
- Storytelling
- E-Commerce
- Cross Platform Development
- Corporate Strategy
- Blockchain
- Contract Management
- Customer experience improvement
- Strategic Communication
- Augmented and Virtual Reality (AR/VR)
- Virtual Teams
- Brand Management
- Sustainability Reporting
- Marketing Strategy and Techniques
- Customer Engagement
- Game Theory
- Influencing
- Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Descubre estrategias de marketing comprobadas para eventos deportivos locales y globales. Este módulo te guía en la creación de expectación antes, durante y después de los eventos, con un enfoque especial en las tácticas de compromiso del Comité Olímpico Internacional (COI).
What's included
6 videos3 readings2 assignments1 discussion prompt
Sumérgete en los últimos avances tecnológicos que están transformando el marketing deportivo. Aprende cómo la realidad aumentada, la realidad virtual, el blockchain y los NFTs están abriendo nuevas vías para el compromiso de los aficionados y la creación de valor.
What's included
4 videos2 readings2 assignments1 discussion prompt
Comprende la creciente influencia de los eSports y los videojuegos en el mix de marketing deportivo. Explora las oportunidades de colaboración entre el deporte tradicional y los eSports, y analiza campañas exitosas intersectoriales que están redefiniendo el sector.
What's included
5 videos3 readings2 assignments1 discussion prompt
Cuestiona las ideas convencionales de éxito en los grandes eventos deportivos. Este módulo examina los conceptos erróneos más comunes, la importancia de la sostenibilidad y la responsabilidad social corporativa, así como la evolución de las narrativas del marketing deportivo en un mundo en transformación.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Business Strategy
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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