• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Online Degrees
Careers
Log In
Join for Free
Coursera
EIT Digital
Capstone Value Creation through Innovation
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials
  • Reviews
  1. Browse
  2. Business
  3. Entrepreneurship
EIT Digital

Capstone Value Creation through Innovation

This course is part of Value Creation Through Innovation Specialization

Martin Vendel

Instructor: Martin Vendel

1,709 already enrolled

Included with Coursera Plus

•Learn more
8 modules
Gain insight into a topic and learn the fundamentals.
4.4

(10 reviews)

Intermediate level
Some related experience required
7 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

8 modules
Gain insight into a topic and learn the fundamentals.
4.4

(10 reviews)

Intermediate level
Some related experience required
7 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials
  • Reviews

Skills you'll gain

  • Technology Strategies
  • Analysis
  • Strategic Planning
  • Strategic Thinking
  • Value Propositions
  • Design Thinking
  • Business Strategies
  • Product Development
  • New Product Development
  • Strategic Marketing
  • Business Modeling
  • Innovation
  • Emerging Technologies

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business
 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Value Creation Through Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 8 modules in this course

Time to test your knowledge! You are ready - this course breaks it all down to one major assignment per week! This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization.

In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. You should be able to show knowledge and judgment regarding when and how to utilize what method and approach. You will throughout the capstone project work on one project that you select yourself. Each week you will be given one major assignment to complete, and later to review.

The capstone project Value Creation Through Innovation builds upon the courses The Impact of Technology, Innovation Entrepreneurship, and Marketing Strategy for Entrepreneurs. Now you will demonstrate how you master and synthesize previously gained learnings. Firstly, you should pick a system to study. It should consist of (1) a market or industry together with (2) an emerging technology that you think will have a major impact on this system. Secondly, you will perform a backcasting.

What's included

1 video1 peer review

1 video•Total 4 minutes
  • Framing your capstone•4 minutes•Preview module
1 peer review•Total 480 minutes
  • Framing your capstone•480 minutes

You have now picked a system and technology, and made your first analysis. Hopefully, it provided some answers. How may the system and its actor develop? What opportunities emerged during the analysis? Now it is time to take the next step in the analysis.

What's included

1 video1 peer review

1 video•Total 3 minutes
  • Your future business landscape•3 minutes•Preview module
1 peer review•Total 480 minutes
  • Your future business landscape•480 minutes

After your backcasting and value network estimation, you should have an extensive view of how the future business landscape may evolve. In addition, you have generated material regarding potential issues, needs, and opportunities. Now, will use this as the basis for a more detailed analysis and the description of a targeted opportunity. The assignment of this week is to apply the four step design thinking methodology on your case, ending up with one idea for a product or service.

What's included

1 video1 peer review

1 video•Total 3 minutes
  • Designing your product and business model•3 minutes•Preview module
1 peer review•Total 480 minutes
  • Designing your product and business model•480 minutes

So far, you have drawn a detailed map and decided what destinations to aim for. Now it is time to focus on how to get there, working with the strategy, the marketing and how to create value for the end users or customers.

What's included

1 video1 peer review

1 video•Total 4 minutes
  • How to reach your desired end state•4 minutes•Preview module
1 peer review•Total 480 minutes
  • How to reach your desired end state•480 minutes

you will focus on selling your idea or product as such including some additional information about for instance, finance and yourself etc

What's included

1 video1 peer review

1 video•Total 3 minutes
  • Iterating towards success•3 minutes•Preview module
1 peer review•Total 480 minutes
  • Iterating towards success•480 minutes

What's included

1 video1 peer review

1 video•Total 3 minutes
  • Keep on iterating towards success•3 minutes•Preview module
1 peer review•Total 480 minutes
  • Keep on iterating towards success•480 minutes

What's included

1 peer review

1 peer review•Total 480 minutes
  • Keep on iterating towards success - once more•480 minutes

What's included

2 videos1 peer review

2 videos•Total 6 minutes
  • How to convince and sell your ideas•3 minutes•Preview module
  • The end of the beginning•2 minutes
1 peer review•Total 720 minutes
  • How to convince and sell your ideas•720 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Martin Vendel
Martin Vendel
EIT Digital
4 Courses•44,042 learners

Offered by

EIT Digital

Offered by

EIT Digital

EIT Digital is a European education and innovation organisation with a mission to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research, and business, EIT Digital empowers digital top talent for the future. EIT Digital provides online and face-to-face Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master's and Doctorate programmes, and for professionals as a way to update their knowledge.

Explore more from Entrepreneurship

  • U

    University of Illinois Urbana-Champaign

    Innovation: From Creativity to Entrepreneurship Capstone

    Course

  • Status: Free Trial
    Free Trial
    E

    EIT Digital

    Value Creation Through Innovation

    Specialization

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    How to Start Your Own Business

    Specialization

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Course

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.4

10 reviews

  • 5 stars

    80%

  • 4 stars

    0%

  • 3 stars

    10%

  • 2 stars

    0%

  • 1 star

    10%

Showing 3 of 10

B
BL
5

Reviewed on Mar 30, 2024

Fantastic exercise. A lot of hard work & determination helped me completed the project. It was worth it. Thanks all faculty members. :-)

View more reviews
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

  • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

  • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policyOpens in a new tab.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions

Visit the learner help center

Financial aid available,

Coursera Footer

Technical Skills

  • ChatGPT
  • Coding
  • Computer Science
  • Cybersecurity
  • DevOps
  • Ethical Hacking
  • Generative AI
  • Java Programming
  • Python
  • Web Development

Analytical Skills

  • Artificial Intelligence
  • Big Data
  • Business Analysis
  • Data Analytics
  • Data Science
  • Financial Modeling
  • Machine Learning
  • Microsoft Excel
  • Microsoft Power BI
  • SQL

Business Skills

  • Accounting
  • Digital Marketing
  • E-commerce
  • Finance
  • Google
  • Graphic Design
  • IBM
  • Marketing
  • Project Management
  • Social Media Marketing

Career Resources

  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Get a PMP Certification
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Popular Data Analytics Certifications
  • What Does a Data Analyst Do?
  • Career Development Resources
  • Career Aptitude Test
  • Share your Coursera Learning Story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • ECTS Credit Recommendations

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok
Coursera

Welcome back

​
Your password is hidden
​

or

New to Coursera?


Having trouble logging in? Learner help center

This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.