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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,587 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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5976 - 6000 of 6,358 Reviews for Foundations of Digital Marketing and E-commerce

By Ashish D

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Dec 2, 2022

lacking assignments and projects

By Abdelghani a

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Jul 19, 2022

It is a very interesting course.

By Nick H

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Apr 1, 2025

Pretty good foundational course

By Vernan R

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Dec 16, 2024

learned a lot, very informative

By Kevin G

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Sep 3, 2023

Good intro into what comes next

By Aaron F

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May 10, 2023

great information for beginning

By Walida T

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Jan 15, 2023

It was great. Very informative.

By Caroline H

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Oct 15, 2022

A great and indepth coursework

By Deleted A

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May 7, 2025

Good but need more explanation

By Ana T d L B

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May 10, 2024

O curso está sendo maravilhoso

By Basirat A

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Nov 10, 2022

it is nice and simple to learn

By Tobias S

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Sep 25, 2024

Very well set up for learning

By Hermine M

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Jun 25, 2024

Need more practical knowledge

By Shilpa T

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Jul 26, 2022

ITS SO USEFUL AND INTERESTING

By Rahul R

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Jan 31, 2025

The course is designed well.

By Tekumudi S

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Jan 22, 2025

I learnt very useful content

By Sittipon N

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May 31, 2023

Thank you for this learning.

By Hummam K

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May 23, 2023

excellent experience so far!

By Doan D T

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Nov 18, 2022

great course for entry level

By Femi A

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Nov 14, 2022

This is an eye opener for me

By nathan k

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Aug 10, 2022

Alot of useful information

By Anahit A

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Jun 3, 2022

There was a good instructors

By SEJAL B

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Aug 10, 2024

good for understanding easy

By Harini M 2

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Dec 20, 2023

It was really clear and fun

By Farhan S

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Dec 1, 2022

GREAT COURSE FOR FOUNDATION