Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,697 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Filter by:

1551 - 1575 of 6,386 Reviews for Foundations of Digital Marketing and E-commerce

By Mohamed N

•

Aug 1, 2022

very good course even for proffesionals because it is so refershing for concepts and new trends

By Christian Z

•

May 11, 2022

Great intro course, covers lots of good information, great way to get introduced to the program.

By John K

•

Feb 25, 2025

Super user-friendly and positive experience. Very foundational going over lots of helpful terms

By Jamnia L

•

Feb 24, 2025

Gracias a los cursos he podido desarrollar mi conocimiento sobre marketing de manera más amplia

By Juan C G D

•

Jan 22, 2025

Excelente curso, con buenos conceptos que me permiten adentrarme al mundo del marketing digital

By Roberta D

•

Jan 17, 2025

outstanding course and the instructors are top notch. Easy to listen to and easy to learn from.

By Muhammad N A

•

Nov 11, 2024

I appreciate Google for offering such courses that help us enhance our skills in digital world.

By Ali M

•

Aug 25, 2024

nice experience after learn this course and learning material like task and assignment too god

By Mahder T

•

Aug 10, 2024

I have learned a lot of things about foundation of digital marketing and e- commerce . Thanks

By Mailumo D A

•

Feb 2, 2024

i had a great experience through out this course and gained more knowledge in digital marketing

By Mitali S

•

Nov 23, 2023

Simple, interesting, compact but complete & most relevant course ' very effective way to teach.

By Urooj N

•

Aug 24, 2023

very interesting and informative especially quizes are very helpful to check previous knowledge

By Veikka F

•

Aug 15, 2023

This was a very good start to become more familiar with the growing field of digital marketing!

By Shadrac C

•

Jul 11, 2023

This is an amazing course. the lectures was super explanatory and well curated to aid learning.

By NODIR S

•

Mar 7, 2023

Very well structured course exciting and engaging, I recommended

especially for the PO and PMs.

By Mpumelelo K

•

Jan 24, 2023

Very informative. I learnt a lot of news things that motivated me to dig deeper and learn more.

By Anthony M

•

Oct 15, 2022

This is a great start into the Digital Marketing field of study if you have no prior learning!

By Rameez I

•

Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

•

Jun 13, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By Juan D S

•

May 1, 2025

Amazing foundations! Master these concepts and you will be an essential asset for any company.

By Alford L

•

Mar 18, 2025

Thank you for creating this well designed course with quizzes and encouragement along the way.

By JORGE I M P

•

Mar 7, 2025

Excelente curso, me amplió y aclaró una visión general que tenía acerca del marketing digital.

By kate m

•

Aug 31, 2024

This course is so detailed and helpful , it helps you prepare for your future in this industry

By Tamuna M

•

Aug 27, 2024

Many thanks to the creators. The material is interesting, really necessary, presented clearly.