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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,697 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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1451 - 1475 of 6,385 Reviews for Foundations of Digital Marketing and E-commerce

By 林小百合

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Nov 23, 2022

This is what I wanted to learn! Thank you for giving me this opportunity to learn Coursera and Google!

By Ervan A

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Oct 30, 2022

It has been an enjoyable learning journey, I wish that it was always like this at school and college.

By Obigwe E

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Oct 20, 2022

E-commerce is the new way of life as against the old system of buying and selling goods and services.

By DaReon S

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Oct 17, 2022

I really liked this course and view it as a good starting point. I am delighted to continue learning.

By Robert S

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Sep 15, 2022

Great course. A ton of information was conveyed and gave me a great foundation in Digital Marketing.

By sayant p

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Sep 2, 2022

just go for it dont think twice it is an awesome course with a lot of in depth knowledge and assements

By jeanmagot

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Jun 22, 2022

Good basic introduction to general frame work and ideas in digital marketing. Now ready to dig deeper.

By Lynette B

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Jun 21, 2022

Provided a solid review of the basics of digital marketing. The videos are easy to watch and engaging.

By ihsan u

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Jan 8, 2025

its to teach you enough to understand digital marketing and e-commerce and roles and responsibilities

By Daniel A

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Dec 6, 2024

I do not currently have a valid government ID. I am an asylum seeker from Eritrea, living in Austria.

By julio e t a

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Nov 18, 2024

Excelente curso, me gustó mucho, pude aprender las bases del Marketing Digital. muy buenos profesores

By Patricia E

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Nov 17, 2024

Súper bueno, me ha ayudado a comprender qué es y de qué manera trabaja el marketing digital. Gracias!

By Zeeshan A

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Mar 20, 2024

This Course Give Me a Lot Knowledge if you are fresher and want to get basic knowledge perfect course

By Jerry O

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Jun 13, 2023

Amazing course even with my over 10 years of digital marketing experience, I have really learnt a lot

By Devan C

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Apr 7, 2023

I is a great course even if you have basic understanding of digital marketing and e-commerce already.

By Ali J (

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Dec 25, 2022

I enjoyed to take this course and learned practical knowledge about digital marketing and e-commerce.

By Michael L

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Sep 4, 2022

Well designed. Good interactions with quizes along the way and forums for discussions. Good training.

By Elsa R M P

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Feb 2, 2025

Very interesting course, lot if basic information that is delivered in a nice simple way. Thank you.

By Carlos A O A

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Mar 4, 2024

Me encantá la forma tan clara y profesional de explicar las cosas del curso. Totalmente recomendado.

By Kolt C

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Jan 13, 2024

Great course to help guide you and help you decide what area of Digital Marketing you want to target

By M P

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Jan 11, 2024

This course is so great. Easy to understand, easy to take action to your job. I highly recommend it!

By Partyplannerkhi

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Aug 2, 2023

I am very happy to achieve this. and thankful to google and coursera for given valuable opportunity.

By Zeeshan A

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Jul 24, 2023

Hello, I'm Zeeshan from Pakistan. I thankful to coursera for giving authentic and great information.

By Jaya A

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Jul 18, 2023

I have learned so much about Digital Marketing and how Google's SEO works and targets the customers.

By FÁBIO S

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Jul 6, 2023

Excelente curso e obrigado pelos ensinamentos e oportunidade de estudar em uma instituição renomada.