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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Negotiation, Mediation, and Conflict Resolution - Capstone Project

      Skills you'll gain: Mediation, Negotiation, Conflict Management, Intercultural Competence, Contract Negotiation, Cultural Diversity, Communication Strategies, Analysis, Value Propositions, Consultative Approaches, Process Design, Interpersonal Communications, Rapport Building, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      260 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, Customer experience improvement, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      107 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad Austral

      Negociación 4.0

      Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Influencing, Teamwork, Collaboration, Emotional Intelligence, Decision Making, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      848 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Big Interview

      The Art of the Job Interview

      Skills you'll gain: Interviewing Skills, Non-Verbal Communication, Applicant Tracking Systems, Professional Networking, Recruitment, Interpersonal Communications, Verbal Communication Skills, Job Analysis, Communication, Professional Development, Negotiation, Rapport Building, Relationship Building, Storytelling, Personal Attributes, Enthusiasm, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Personal Branding: Stand Out and Succeed

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Emotional Intelligence, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      147 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Geneva

      A life with ADHD

      Skills you'll gain: Stress Management, Occupational Therapy, Psychiatry, Mental and Behavioral Health, Family Therapy, Organizational Skills, Mental Health Diseases and Disorders, Behavior Management, Cognitive flexibility, Psychotherapy, Psychological Evaluations, Treatment Planning, Pharmacology, Medication Therapy Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 3 Months

    • N

      National Taiwan University

      賽局與產業競爭策略 (Game Theory and Business Strategy)

      Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Market Research, Competitive Analysis, Consumer Behaviour, Revenue Management, Production Process, Decision Making

      5
      Rating, 5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Cultural Psychology

      Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Intercultural Competence, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Empresas Familiares

      Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Market Opportunities, New Product Development, Leadership, Business Leadership, Business Modeling, New Business Development, Leadership and Management, Governance, Strategic Leadership, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management, Business Administration, Visionary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      232 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Reinforcement Learning for Trading Strategies

      Skills you'll gain: Reinforcement Learning, Financial Trading, Deep Learning, Portfolio Management, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Software, Applied Machine Learning, Markov Model, Machine Learning, Financial Market, Time Series Analysis and Forecasting

      3.5
      Rating, 3.5 out of 5 stars
      ·
      240 reviews

      Intermediate · Course · 1 - 4 Weeks

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Digital Marketing Capstone: University of Illinois Urbana-Champaign
    • Negotiation, Mediation, and Conflict Resolution - Capstone Project: ESSEC Business School
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Negociación 4.0: Universidad Austral
    • The Art of the Job Interview: Big Interview
    • Personal Branding: Stand Out and Succeed : University of Michigan
    • A life with ADHD: University of Geneva
    • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
    • The Theory of the Firm: University of Illinois Urbana-Champaign
    • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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