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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Advanced Leadership Skills for the 21st Century

      Skills you'll gain: Leadership Development, Crisis Management, Strategic Leadership, Organizational Change, Leadership, Organizational Leadership, Leadership and Management, Team Leadership, Business Leadership, Change Management, Diversity Equity and Inclusion Initiatives, Visionary, Team Management, Team Building, Dealing With Ambiguity, Organizational Strategy, Coaching, Professional Development, Employee Performance Management, Mentorship

      4.5
      Rating, 4.5 out of 5 stars
      ·
      63 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      U.S. Taxation of International Transactions

      Skills you'll gain: Tax Laws, Corporate Tax, Tax, Tax Planning, International Finance, Income Tax, Tax Compliance

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI in Business

      Skills you'll gain: Generative AI, Data Integration, Customer experience strategy (CX), Data Strategy, Business Planning, Solution Delivery, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Data Quality, Risk Management, Business Process, Business Transformation, Prompt Engineering, Business Process Automation, Business Strategy, Solution Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universiteit Leiden

      Risk in Modern Society

      Skills you'll gain: Risk Management, Risk Analysis, Safety and Security, Environmental Issue, Cyber Security Strategy, Decision Making, Public Health

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

      Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Security Management, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, World History, Risk Management Framework

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Università Bocconi

      Management of International Development: Towards Agenda 2030

      Skills you'll gain: Human Capital, Governance, International Relations, Human Resources, Cultural Diversity, Economic Development, Organizational Strategy, Policy Development, Strategic Decision-Making, Stakeholder Management, Finance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      202 reviews

      Mixed · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      IA Para Todos (Português)

      Skills you'll gain: Business Strategy, Market Opportunities, Artificial Intelligence, Data Ethics, Strategic Thinking, Applied Machine Learning, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning, Business Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Architecture

      Skills you'll gain: Identity and Access Management, Endpoint Security, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Data Security, Cyber Security Strategy, Secure Coding, Firewall, Application Security, Authentications, Infrastructure Security, Security Controls, Authorization (Computing), Security Information and Event Management (SIEM), Data Governance, Security Testing, Virtual Private Networks (VPN)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      111 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      AI for Business: Generation & Prediction

      Skills you'll gain: Generative AI, Artificial Intelligence, Strategic Thinking, Financial Forecasting, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Digital Transformation, Data-Driven Decision-Making, Business Technologies, Innovation, Content Creation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Pensamiento crítico: toma de decisiones razonadas

      Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Strategic Decision-Making, Complex Problem Solving, Analysis, Ethical Standards And Conduct, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York University

      Reinforcement Learning in Finance

      Skills you'll gain: Reinforcement Learning, Financial Trading, Financial Market, Derivatives, Markov Model, Financial Modeling, Securities Trading, Portfolio Management, Risk Management, Market Dynamics, Machine Learning, Estimation

      3.6
      Rating, 3.6 out of 5 stars
      ·
      134 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Codio

      Web Technologies and Security

      Skills you'll gain: Application Security, Open Web Application Security Project (OWASP), Angular, OAuth, Test Driven Development (TDD), Cryptography, Data Validation, Unit Testing, Vue.JS, Data Security, Authentications, HTML and CSS, Encryption, Authorization (Computing), General Data Protection Regulation (GDPR), Web Development, Software Testing, Web Applications, JavaScript Frameworks, Front-End Web Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Advanced Leadership Skills for the 21st Century: Kennesaw State University
    • U.S. Taxation of International Transactions: University of Illinois Urbana-Champaign
    • Generative AI in Business: University of Michigan
    • Risk in Modern Society : Universiteit Leiden
    • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
    • Management of International Development: Towards Agenda 2030: Università Bocconi
    • IA Para Todos (Português): DeepLearning.AI
    • Cybersecurity Architecture: IBM
    • AI for Business: Generation & Prediction: Coursera Instructor Network
    • Pensamiento crítico: toma de decisiones razonadas: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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