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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Media Literacy

      Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Vocabulary, Literacy, Cultural Diversity, Journalism, Persuasive Communication, Facebook

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Graphic Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      917 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Advertising, Digital Transformation, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Project Design, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Social Norms, Social Change I

      Skills you'll gain: Sociology, Social Sciences, Economics, Policy, and Social Studies, Cultural Diversity, Policy Analysis, Surveys, Program Evaluation, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Algorithms, Business Strategy, Competitive Analysis, Network Analysis, Customer experience improvement, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      287 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Amsterdam

      Media ethics & governance

      Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Business Ethics, Research, Governance, Journalism, Data Ethics, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      566 reviews

      Intermediate · Course · 1 - 4 Weeks

    Searches related to social media marketing

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    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai in social media marketing
    genai for social media marketing specialists
    1…678…362

    In summary, here are 10 of our most popular social media marketing courses

    • GenAI in Social Media Marketing: Meta
    • English for Media Literacy: University of Pennsylvania
    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Introduction to Marketing: University of Pennsylvania
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Marketing Digital: Universidade de São Paulo
    • Social Norms, Social Change I: University of Pennsylvania
    • Introduction to Social Media Analytics: Emory University
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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