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    • Digital Transformation

    Digital Transformation Courses Online

    Understand digital transformation strategies for business innovation. Learn to leverage digital technologies to improve processes, products, and customer experiences.

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    Explore the Digital Transformation Course Catalog

    • U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Apache Hive, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Scatter Plots, Apache Spark, Pivot Tables And Charts, Data Import/Export

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Digital Media Strategy, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Pay Per Click Advertising, Marketing Strategies, Marketing, Keyword Research, Paid media, Performance Analysis, Online Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      E

      Emory University

      Conflict Transformation

      Skills you'll gain: Conflict Management, Mediation, Empathy, Emotional Intelligence, Collaboration, Self-Awareness, Active Listening, Adaptability, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dartmouth College

      Fundamentals of Digital Transformation

      Skills you'll gain: Digital Transformation, Customer experience improvement, Business Transformation, Business Technologies, Business Modeling, Technology Strategies, Data Ethics, AI Personalization, Internet Of Things, Emerging Technologies, Automation, Customer Insights, Cloud Computing, Law, Regulation, and Compliance, Business Strategy, Personally Identifiable Information, Cybersecurity, Data-Driven Decision-Making, Business Ethics

      Beginner · Course · 1 - 3 Months

    • M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Color Theory, Storytelling, Content Creation, Writing, Information Privacy, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data, Marketing Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad Austral

      El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho

      Skills you'll gain: Law Practice Management Software, Digital Transformation, Data Ethics, Legal Strategy, Blockchain, Design Thinking, Legal Research, Emerging Technologies, Workforce Development, Automation, Court Systems, Artificial Intelligence, Innovation, Virtual Environment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular digital transformation courses

    • Digital Product Management: University of Virginia
    • Google Marketing Digital e E-Commerce: Google
    • Data Analysis and Visualization Foundations: IBM
    • Marketing Digital: Universidad Austral
    • Generative AI for Digital Marketing: IBM
    • Conflict Transformation: Emory University
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Fundamentals of Digital Transformation: Dartmouth College
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • Digital Marketing Trends: Coursera Instructor Network

    Frequently Asked Questions about Digital Transformation

    Coursera’s Digital Transformation courses offer learners the opportunity to develop a comprehensive understanding of how digital technologies can be leveraged to drive major changes in business models and processes:

    • Fundamentals of digital transformation, including the integration of digital technology into all areas of a business.
    • Strategies for leading digital innovation and cultural change within organizations.
    • Techniques for analyzing current business operations and identifying opportunities for digital enhancement.
    • Knowledge of emerging digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, and their applications in business.
    • Best practices for managing digital projects, including agile methodologies and user-centered design.
    • Understanding of data-driven decision-making and the use of analytics in strategic planning.‎

    Digital Transformation courses on Coursera are designed to be accessible for both technical and non-technical professionals:

    • Beginners in the field of digital technology or business management can start with introductory courses that provide a basic understanding of digital transformation principles.
    • Those with some experience in specific business or technical roles can deepen their understanding of how digital technologies impact their areas of expertise.
    • Advanced professionals can focus on strategic implementation and leadership aspects of digital transformation.‎

    Upon completing Digital Transformation courses, learners can earn credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and skills in driving digital change.
    • Specializations that explore specific technologies or strategic aspects of digital transformation, enhancing both knowledge and practical application skills.
    • Certificates that can be indicative of proficiency in managing and implementing digital transformation initiatives.‎

    Acquiring skills in digital transformation can open doors to a variety of roles across industries:

    • Digital Transformation Consultant, advising companies on how to integrate digital technologies.
    • Chief Digital Officer, leading digital strategies and innovations at the executive level.
    • Innovation Manager, driving new digital projects and initiatives within a company.
    • Business Analyst, mapping out the impact of digital changes on business processes.
    • Project Manager, overseeing the implementation of digital technologies in various projects.‎

    Looking to enhance your team's Digital Transformation skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our Digital Transformation training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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