• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Management and Leadership

      Skills you'll gain: Meeting Facilitation, Business Writing, Business Communication, Active Listening, Business Correspondence, Telephone Skills, Management Training And Development, Employee Coaching, English Language, Delegation Skills, Staff Management, Recruitment, Leadership, Verbal Communication Skills, Team Building, Communication, Vocabulary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      931 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • O

      O.P. Jindal Global University

      Power and Foreign Policy in International Relations

      Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Policy Analysis, Economics, Governance, Security Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      281 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Effective Compliance Programs

      Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Compliance Reporting, Compliance Auditing, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Disciplinary Procedures, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      797 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

      Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Georgia Institute of Technology

      Take Your English Communication Skills to the Next Level

      Skills you'll gain: Sales Presentation, Presentations, Verbal Communication Skills, Public Speaking, Business Correspondence, English Language, Cultural Diversity, Business Communication, Professional Networking, Communication, Cultural Sensitivity, Business Writing, Interviewing Skills, Language Competency

      4.7
      Rating, 4.7 out of 5 stars
      ·
      902 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      933 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Extended Reality for Everybody

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Usability Testing, Design Thinking, Prototyping, Unity Engine, User Experience Design, Interaction Design, Conceptual Design, Human Centered Design, User Research, Application Development, Wireframing, Web Content Accessibility Guidelines, Emerging Technologies, Data Ethics, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      555 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Rochester

      Introduction to Self-Determination Theory: An approach to motivation, development and wellness

      Skills you'll gain: Self-Motivation, Self-Awareness, Motivational Skills, Social Sciences, Mindfulness, Personal Development, Learning Theory, Culture, Economics, Policy, and Social Studies, Human Development, Psychology, Employee Engagement, Cultural Diversity, School Psychology, Goal Setting, Coaching, Psychotherapy, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      511 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      508 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      Sexualidad y educación

      Skills you'll gain: Education and Training, Advocacy, Social Justice, Parent Communication, Community Development, Diversity Awareness, School Counseling, Working With Children, Media and Communications, Patient Education And Counseling, Human Development, Child Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      663 reviews

      Intermediate · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…565758…370

    In summary, here are 10 of our most popular social media marketing courses

    • Business English: Management and Leadership: Arizona State University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Power and Foreign Policy in International Relations: O.P. Jindal Global University
    • Effective Compliance Programs: University of Pennsylvania
    • Strategy Formulation: Copenhagen Business School
    • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
    • Take Your English Communication Skills to the Next Level: Georgia Institute of Technology
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Extended Reality for Everybody: University of Michigan
    • Introduction to Self-Determination Theory: An approach to motivation, development and wellness: University of Rochester

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok