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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Media and Communications, Advertising Campaigns, Program Evaluation, Surveys, Behavioral Health, Digital Communications, Persuasive Communication, Public Health, Behavioral Economics, Instagram, Survey Creation, Facebook, Research, Experimentation, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      Olay

      Cosmetic Product Development

      Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Feasibility Studies, Product Lifecycle Management, Customer Analysis, Production Process, Commercialization, Product Testing, Manufacturing Processes, Consumer Behaviour, Market Research, Innovation, Quality Control, Regulatory Compliance, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Development, New Product Development, Quality Assurance and Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      P

      Princeton University

      Effective Altruism

      Skills you'll gain: Philanthropy, Ethical Standards And Conduct, Business Ethics, Decision Making, Social Justice, Behavioral Economics, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      747 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Introduction to Tourism and Hospitality

      Skills you'll gain: Hospitality, Market Dynamics, Digital Transformation, Hotels and Accommodations, Travel Arrangements, Environmental Issue, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Cultural Diversity, Corporate Sustainability, Consumer Behaviour, Supply And Demand

      4.4
      Rating, 4.4 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The University of Edinburgh

      Animal Welfare in the Clinic

      Skills you'll gain: Clinical Experience, Patient Preparation, Patient Education And Counseling, Vital Signs, Surgery, Patient Evaluation, Patient Treatment, Environmental Science, Behavior Management, Stress Management, Non-Verbal Communication

      5
      Rating, 5 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Virginia

      The Economics of AI

      Skills you'll gain: Agentic systems, Economics, Artificial Intelligence, Economic Development, Behavioral Economics, Public Policies, Automation, Labor Relations, Emerging Technologies, Market Dynamics, Policy Analysis, Innovation, Production Process

      4.5
      Rating, 4.5 out of 5 stars
      ·
      42 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property in the Healthcare Industry

      Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Health Care Procedure and Regulation, Regulation and Legal Compliance, Legal Strategy, Medical Privacy, Health Policy, Medical Science and Research, Branding, Economics, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      139 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Python and Machine-Learning for Asset Management with Alternative Data Sets

      Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Asset Management, Python Programming, Investment Management, Data Analysis, Risk Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      231 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Industrial IoT Markets and Security

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, Cloud Platforms, Cryptography, Network Protocols, Emerging Technologies, Embedded Systems, Software-Defined Networking, Market Intelligence, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      588 reviews

      Intermediate · Course · 1 - 3 Months

    • P

      Peking University

      Management Communication 管理沟通

      Skills you'll gain: Active Listening, Non-Verbal Communication, Public Speaking, Presentations, Business Communication, Interviewing Skills, Team Management, Communication, Business Writing, Communication Strategies, Interpersonal Communications, Intercultural Competence, Negotiation, Cultural Sensitivity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Graphic Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      917 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular consumer behavior courses

    • Digital Media for Health Outcomes, English: Yale University
    • Cosmetic Product Development: Olay
    • Xbox Product Manager: Xbox
    • Effective Altruism: Princeton University
    • Introduction to Tourism and Hospitality: Universidad de Palermo
    • Animal Welfare in the Clinic: The University of Edinburgh
    • The Economics of AI: University of Virginia
    • Intellectual Property in the Healthcare Industry: University of Pennsylvania
    • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
    • Industrial IoT Markets and Security: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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