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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • C

      Case Western Reserve University

      Designing Your Personal Weight Loss Plan

      Skills you'll gain: Nutrition and Diet, Goal Setting, Self-Discipline, Stress Management, Personal Care, Self-Motivation, Persistence, Planning, Overcoming Obstacles, Behavior Management, Productivity, Mindfulness, Organizational Skills

      4
      Rating, 4 out of 5 stars
      ·
      578 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Innovar

      Skills you'll gain: Innovation, Design Thinking, Ideation, Creativity, Customer experience improvement, Product Development, Research and Design, Service Design, Strategic Planning, Brand Management, Process Improvement, Business Strategies, Business Modeling, Corporate Sustainability, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      778 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Internet of Things: How did we get here?

      Skills you'll gain: Telecommunications, Internet Of Things, Wireless Networks, Emerging Technologies, Mobile Development, Digital Communications, General Networking, Network Architecture, Network Protocols, Network Infrastructure

      3.9
      Rating, 3.9 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Psychology, Marketing Planning, Market Opportunities, Marketing Management, Cultural Diversity, Business Strategy, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      191 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Managers du changement

      Skills you'll gain: Change Management, Organizational Change, Team Performance Management, Business Transformation, Leadership and Management, Behavior Management, Leadership Development, Professional Development, Collaboration, Strategic Leadership, Prioritization, Resource Allocation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      179 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Entender el diseño

      Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Innovation, Graphic Design, Creative Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      558 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Agribusiness and Sustainable Food Production Economics

      Skills you'll gain: Land Management, Water Resources, Risk Management, Real Estate, Legal Risk, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Commercial Real Estate, Property and Real Estate, Risk Mitigation, Business Risk Management, Transportation, Supply Chain, and Logistics, Asset Management, Financial Analysis, Decision Making, Supply Chain Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Planning your Client's Wealth over a 5-year Horizon

      Skills you'll gain: Wealth Management, Portfolio Management, Asset Management, Financial Planning, Investment Management, Investments, Performance Measurement, Financial Analysis, Behavioral Economics, Risk Management, Market Trend, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      407 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Control Systems Analysis: Modeling of Dynamic Systems

      Skills you'll gain: Control Systems, Mathematical Modeling, Engineering Analysis, Differential Equations, Engineering Calculations, Systems Analysis, Electrical Systems, Mechanics, Applied Mathematics, Basic Electrical Systems

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Career planning: Your career, your life

      Skills you'll gain: Adaptability, Business Writing, Professional Development, Communication, Proactivity, Personal Development, LinkedIn, Professional Networking, Planning, Lifelong Learning, Self-Awareness, Design Thinking, Branding, Interviewing Skills, Creative Thinking, Emotional Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      243 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Algebra: Elementary to Advanced - Functions & Applications

      Skills you'll gain: Mathematical Modeling, Graphing, Algebra, Mathematical Theory & Analysis, Applied Mathematics, Arithmetic

      4.8
      Rating, 4.8 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Designing Your Personal Weight Loss Plan: Case Western Reserve University
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Innovar: Arizona State University
    • Internet of Things: How did we get here?: University of California San Diego
    • Marketing Internacional en Asia: Yonsei University
    • Managers du changement: ESSEC Business School
    • Entender el diseño: Arizona State University
    • Agribusiness and Sustainable Food Production Economics: University of Illinois Urbana-Champaign
    • Planning your Client's Wealth over a 5-year Horizon: University of Geneva
    • Control Systems Analysis: Modeling of Dynamic Systems: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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