• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • A

      Amazon Web Services

      AWS Cloud Practitioner Essentials

      Skills you'll gain: Amazon Web Services, Amazon CloudWatch, Public Cloud, AWS Identity and Access Management (IAM), Cloud Services, Cloud Computing, Cloud Platforms, Cloud Infrastructure, Amazon Elastic Compute Cloud, Cloud Management, Cloud Security, Amazon S3, Cloud Computing Architecture, Continuous Monitoring, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      International Law in Action: A Guide to the International Courts and Tribunals in The Hague

      Skills you'll gain: Arbitration, Court Systems, Mediation, Political Sciences, Legal Research, Legal Proceedings, Diplomacy, Case Law, Adjudication, Litigation and Civil Justice, International Relations, Civil Law

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Journalism

      Skills you'll gain: Journalism, Research, Oral Expression, Interviewing Skills, Vocabulary, Writing, Media and Communications, Grammar, Electronic Media, Digital Publishing, English Language, Storytelling, Editing, Proofreading, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      Miracles of Human Language: An Introduction to Linguistics

      Skills you'll gain: Language Competency, Anthropology, Cultural Diversity, Liberal Arts, Oral Comprehension, Oral Expression, Interviewing Skills, Vocabulary, Grammar, Psychology, Social Sciences, Sociology, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Virginia

      The Modern World, Part One: Global History from 1760 to 1910

      Skills you'll gain: European History, World History, International Relations, Social Sciences, Political Sciences, Economics, Economic Development, Culture, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Stanford University

      International Women's Health and Human Rights

      Skills you'll gain: Community Development, Maternal Health, Child Health, Health Equity, Social Justice, Socioeconomics, Human Services, Advocacy, Education and Training, International Relations, Cultural Diversity, Law, Regulation, and Compliance, Geriatrics, Economics, Health Policy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 3 - 6 Months

    • B

      Berklee

      Music Business

      Skills you'll gain: Entrepreneurship, Contract Negotiation, Intellectual Property, Music, Lawsuits, Team Building, Design Thinking, Music History, Creativity, Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Product Development, Legal Proceedings, Law, Regulation, and Compliance, Musical Composition, Revenue Management, Revenue Recognition, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Conflict Management

      Skills you'll gain: Conflict Management, Active Listening, Intercultural Competence, Cultural Diversity, Social Skills, Interpersonal Communications, Communication Strategies, Mediation, De-escalation Techniques, Verbal Communication Skills, Diversity Awareness, Tactfulness, Cultural Sensitivity, Communication, Stakeholder Management, Teamwork, Cooperation, Collaboration, Leadership, Organizational Effectiveness

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • L

      Lund University

      AI & Law

      Skills you'll gain: Legal Risk, Law, Regulation, and Compliance, Regulation and Legal Compliance, Artificial Intelligence, Intellectual Property, Legal Proceedings, Data Ethics, Labor Law, Legal Research, Innovation, Criminal Investigation and Forensics, Public Administration, Healthcare Industry Knowledge

      4.7
      Rating, 4.7 out of 5 stars
      ·
      674 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • L

      Lund University

      European Business Law

      Skills you'll gain: Intellectual Property, Legal Writing, Labor Law, Arbitration, Environmental Laws, Case Law, Legal Research, Tax Laws, Regulation and Legal Compliance, Law, Regulation, and Compliance, Commercial Laws, Legal Strategy, Business, International Relations, Compliance Management, Business Strategy, European History, Competitive Analysis, Regulatory Compliance, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Image Analysis, Deep Learning, Artificial Neural Networks, Data Ethics, Applied Machine Learning, Computer Vision, Machine Learning, Unsupervised Learning, Artificial Intelligence, Information Privacy, Performance Testing, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    meta social media marketing capstone
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…272829…365

    In summary, here are 10 of our most popular social media marketing courses

    • AWS Cloud Practitioner Essentials: Amazon Web Services
    • International Law in Action: A Guide to the International Courts and Tribunals in The Hague: Universiteit Leiden
    • English for Journalism: University of Pennsylvania
    • Miracles of Human Language: An Introduction to Linguistics: Universiteit Leiden
    • The Modern World, Part One: Global History from 1760 to 1910: University of Virginia
    • International Women's Health and Human Rights: Stanford University
    • Music Business: Berklee
    • Conflict Management: University of California, Irvine
    • AI & Law : Lund University
    • Strategic Business Analytics: ESSEC Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok