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    • Digital Marketing

    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • I

      IESE Business School

      The Art of Storytelling

      Skills you'll gain: Storytelling, Public Speaking, Verbal Communication Skills, Content Creation, Writing, Empathy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      889 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      UNSW Sydney (The University of New South Wales)

      Learning to Teach Online

      Skills you'll gain: Education Software and Technology, End User Training and Support, Technical Communication, Quality Assurance, Innovation, Digital Transformation, Emerging Technologies, Digital Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Business Metrics for Data-Driven Companies

      Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Tableau Software, Data Analysis, Big Data, Key Performance Indicators (KPIs), Spreadsheet Software, Web Analytics, Data-Driven Decision-Making, Business Strategy, Digital Transformation, E-Commerce, Financial Services, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Analytics, Consumer Behaviour, Market Share, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      462 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Organizational Change and Culture for Adopting Google Cloud

      Skills you'll gain: Business Transformation, Site Reliability Engineering, Innovation, Digital Transformation, Serverless Computing, DevOps, Application Programming Interface (API), Technology Strategies, Hybrid Cloud Computing, Safety Culture, Data Strategy, Organizational Change, Change Management, Cloud Infrastructure, Cloud Computing, Culture Transformation, Google Cloud Platform, People Management, Management Training And Development, CI/CD

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy

      Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Django for Everybody

      Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, JSON, Database Design, SQL, Application Frameworks, Databases, Application Development, Javascript, Object Oriented Programming (OOP), Web Development, Data Modeling, Application Security, Web Applications, Web Servers

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Data Collection, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Design, Solution Design, Design Thinking, Human Centered Design, Drive Engagement, Industrial and Organizational Psychology, Employee Engagement, Organizational Development, Behavioral Economics, Emerging Technologies, Risk Analysis, Customer Engagement, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Web Development for Beginners

      Skills you'll gain: Responsive Web Design, Color Theory, Version Control, Typography, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), GitHub, Git (Version Control System), Web Design, Web Design and Development, Web Development, Web Content Accessibility Guidelines, Front-End Web Development, Application Deployment, Web Applications, Design Elements And Principles, Animations, Web Content, Mobile Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

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    1…262728…276

    In summary, here are 10 of our most popular digital marketing courses

    • The Art of Storytelling: IESE Business School
    • Learning to Teach Online: UNSW Sydney (The University of New South Wales)
    • Business Metrics for Data-Driven Companies: Duke University
    • Leadership Through Marketing: Northwestern University
    • Advertising with Meta: Meta
    • Organizational Change and Culture for Adopting Google Cloud: Google Cloud
    • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Django for Everybody: University of Michigan
    • Branding: The Creative Journey: IE Business School
    • Fundamentals of Social Media Advertising: Meta

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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