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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Automatic Data Processing, Inc. (ADP)

      ADP Entry-Level Payroll Specialist

      Skills you'll gain: Payroll, Payroll Processing, Payroll Systems, Payroll Administration, Payroll Tax, Payroll Reporting, Compensation Strategy, Tax Management, Data Entry, Employee Onboarding, Labor Compliance, Human Resource Strategy, Compensation Management, Non-Profit Accounting, Tax Compliance, Human Resources, Benefits Administration, Specialized Accounting, Record Keeping, Accounting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • D

      Duke University

      Excel to MySQL: Analytic Techniques for Business

      Skills you'll gain: Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Financial Modeling, Microsoft Excel, Business Process, Probability Distribution, Business Risk Management, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Database Structures and Management with MySQL

      Skills you'll gain: MySQL, Database Management, Stored Procedure, Database Design, Database Systems, Relational Databases, SQL, Database Development, Query Languages, Data Integrity, Data Validation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      513 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Effective Communication: Writing, Design, and Presentation

      Skills you'll gain: Business Writing, Presentations, Peer Review, Graphic Design, Graphic and Visual Design, Business Correspondence, Public Speaking, Business Communication, Graphic and Visual Design Software, Verbal Communication Skills, Design, Visual Design, Storytelling, Writing, Organizational Skills, Project Design, Concision, Writing and Editing, Proofreading, Drive Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      673 reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Tools of the Trade: Linux and SQL

      Skills you'll gain: Bash (Scripting Language), Operating Systems, File Systems, Linux Commands, Linux, SQL, Unix, Database Management, Command-Line Interface, Relational Databases, Authorization (Computing), Authentications, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Excellence

      Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Supply Chain, Manufacturing Operations, Strategic Sourcing, Operations Management, Financial Statement Analysis, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Financial Analysis, Cash Flows, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      522 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Systems Analyst

      Skills you'll gain: Data Storytelling, Business Analysis, Systems Development Life Cycle, Business Process Modeling, Process Optimization, Requirements Management, Business Requirements, Stakeholder Management, Stakeholder Engagement, Systems Analysis, Risk Analysis, Requirements Analysis, Data Visualization Software, Information Technology, Dashboard, Business Systems Analysis, IBM Cognos Analytics, Computer Hardware, Cloud Computing, Network Troubleshooting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      The Data Scientist’s Toolbox

      Skills you'll gain: Rmarkdown, Version Control, Data Science, Big Data, Git (Version Control System), GitHub, Data Analysis, R Programming, Statistical Programming, Development Environment, Integrated Development Environments, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Real Estate Property Management

      Skills you'll gain: Property Management, Property and Real Estate, Real Estate, Commercial Real Estate, Asset Management, Property Maintenance, Operational Performance Management, Operational Efficiency, Innovation, Technology Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Healthcare Management and Finance

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Resource Utilization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Beginner · Specialization · 1 - 3 Months

    Brand Management learners also search

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    1…242526…690

    In summary, here are 10 of our most popular brand management courses

    • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
    • Excel to MySQL: Analytic Techniques for Business: Duke University
    • Becoming a Sports Agent: Case Western Reserve University
    • Database Structures and Management with MySQL: Meta
    • Effective Communication: Writing, Design, and Presentation: University of Colorado Boulder
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Tools of the Trade: Linux and SQL: Google
    • Supply Chain Excellence: Rutgers the State University of New Jersey
    • IBM Systems Analyst: IBM
    • The Data Scientist’s Toolbox: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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