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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Systems, Cost Accounting, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Accounting Systems

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Marketing, Digital Marketing, User Research, Content Strategy, Web Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Relationship Management, E-Commerce, Customer Service, Google Analytics, Professional Networking, Web Analytics, Marketing Analytics, Digital Marketing, Customer Insights, Generative AI Agents, Interviewing Skills, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Università Bocconi

      International Leadership and Organizational Behavior

      Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cross-Functional Team Leadership, Communication, Leadership, Relationship Building, Ethical Standards And Conduct, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Social Media Ad Campaign using Canva

      Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      33 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to increase engagement to Instagram Business profile

      Skills you'll gain: Instagram, Target Audience, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Storytelling, Drive Engagement, Market Research, Social Media Strategy

      2.9
      Rating, 2.9 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Pennsylvania

      Microeconomics: The Power of Markets

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Interpersonal Communications, Business Communication, Relationship Building, Professional Networking, Conflict Management, Leadership, Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Aprender

      Skills you'll gain: Learning Strategies, Human Learning, Quick Learning, Self-Motivation, Mental Concentration, Willingness To Learn, Cognitive flexibility, Critical Thinking, Productivity, Personal Development, Self-Awareness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Amsterdam

      Qualitative Research Methods

      Skills you'll gain: Qualitative Research, Interviewing Skills, Social Sciences, Research, Research Methodologies, Scientific Methods, Data Collection, Research Design, Report Writing, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

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    1…222324…365

    In summary, here are 10 of our most popular social media marketing courses

    • Entrepreneurship: University of Pennsylvania
    • Value Chain Management: University of Illinois Urbana-Champaign
    • Introduction to Google SEO: University of California, Davis
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • International Leadership and Organizational Behavior: Università Bocconi
    • Create Social Media Ad Campaign using Canva: Coursera Project Network
    • How to increase engagement to Instagram Business profile: Coursera Project Network
    • Microeconomics: The Power of Markets: University of Pennsylvania
    • Achieving Personal and Professional Success: University of Pennsylvania
    • Microeconomics Principles: University of Illinois Urbana-Champaign

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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