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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI and ChatGPT for K-12 Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Creativity, Education Software and Technology, Technical Communication, Ingenuity, Resourcefulness, Interactive Design, Problem Solving, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Università Bocconi

      International Leadership and Organizational Behavior

      Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cross-Functional Team Leadership, Communication, Leadership, Relationship Building, Ethical Standards And Conduct, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • I

      Illinois Tech

      Operations and Process Management

      Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Process Mapping, Quality Management, Workflow Management, Return On Investment, Change Management, Risk Management, Business Technologies, Project Management, Pareto Chart, Key Performance Indicators (KPIs)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      145 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources Management and Planning, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Business Analytics, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Planning

      Skills you'll gain: Demand Planning, Forecasting, Customer Demand Planning, Supply Chain Planning, Sales Management, Time Series Analysis and Forecasting, Supply Chain Management, Production Planning, Trend Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Data Warehouse Engineer

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Relational Databases, Dashboard, File Management, Stored Procedure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IT Fundamentals for Cybersecurity

      Skills you'll gain: IT Service Management, Cloud Computing, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Linux, Incident Response, Networking Hardware, TCP/IP, Cybersecurity, Linux Administration, Network Security, Network Protocols, Computer Security Incident Management, Cloud Security, Operating Systems, Endpoint Detection and Response, Cyber Risk, Data Ethics, Cyber Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Project Risk Management

      Skills you'll gain: Project Risk Management, Risk Management, Risk Management Framework, Risk Analysis, Risk Mitigation, Business Risk Management, Governance Risk Management and Compliance, Stakeholder Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Entrepreneurship: Growing Your Business

      Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Annual Reports, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Entrepreneurship, Philanthropy, Courage, Leadership Development, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics, Initiative and Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Google Cloud Fundamentals: Core Infrastructure

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud Computing, Application Development, Generative AI, Network Infrastructure, NoSQL, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Meta Back-End Developer

      Skills you'll gain: Django (Web Framework), Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), Back-End Web Development, GitHub, Web Design and Development, Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, Database Design, SQL, Unit Testing, Algorithms, Web Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Real Estate Property Management

      Skills you'll gain: Property Management, Property and Real Estate, Real Estate, Commercial Real Estate, Asset Management, Property Maintenance, Operational Performance Management, Operational Efficiency, Innovation, Technology Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…202122…690

    In summary, here are 10 of our most popular brand management courses

    • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University
    • International Leadership and Organizational Behavior: Università Bocconi
    • Operations and Process Management: Illinois Tech
    • Human Resources Analytics: University of California, Irvine
    • Supply Chain Planning: Rutgers the State University of New Jersey
    • IBM Data Warehouse Engineer: IBM
    • IT Fundamentals for Cybersecurity: IBM
    • Project Risk Management: Coursera Instructor Network
    • Entrepreneurship: Growing Your Business: University of Virginia
    • Google Cloud Fundamentals: Core Infrastructure: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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