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    • Digital Transformation

    Digital Transformation Courses Online

    Understand digital transformation strategies for business innovation. Learn to leverage digital technologies to improve processes, products, and customer experiences.

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    Explore the Digital Transformation Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Prompt Engineering, Marketing, Marketing Automation, AI Personalization, Data-Driven Decision-Making, Competitive Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University at Buffalo

      Digital Manufacturing & Design Technology

      Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Product Lifecycle Management, Intrusion Detection and Prevention, Security Controls, Performance Measurement, Control Systems, Continuous Monitoring, Anomaly Detection, Machine Controls, Incident Response, Digital Transformation, Vulnerability Assessments, Process Analysis, Data Sharing, Manufacturing Processes, Manufacturing Operations, Product Design, Manufacturing and Production, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Marketing, Digital Marketing, User Research, Content Strategy, Web Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Cryptographic Protocols, Data Security, Email Security, Computer Security Awareness Training, Advanced Encryption Standard (AES), Security Awareness, Secure Coding, Data Encryption Standard, Technical Support and Services, Information Technology, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • W

      Wesleyan University

      Creative Writing

      Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Creativity, Persistence, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Color Theory, Social Media Content, Target Audience, Typography, Video Production, Multimedia, Content Creation, Social Media Strategy, Generative AI, Content Performance Analysis, Social Media Marketing, Graphic and Visual Design, Design, Storyboarding, Web Content Accessibility Guidelines, Design Elements And Principles, Social Media Management, Data Ethics, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      821 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IBM Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Unsupervised Learning, Supervised Learning, Generative AI, Regression Analysis, Dimensionality Reduction, Reinforcement Learning, Deep Learning, Data Analysis, Statistical Inference, Predictive Modeling, Applied Machine Learning, Data Processing, Statistical Analysis, Data Access, Anomaly Detection, Machine Learning Algorithms, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • B

      Berklee

      The Business of Music Production

      Skills you'll gain: Music, Contract Negotiation, Musical Composition, Intellectual Property, Lawsuits, Peer Review, Music History, Active Listening, Legal Proceedings, Constructive Feedback, Law, Regulation, and Compliance, Ethical Standards And Conduct, Instrumental Music, Legal Strategy, Media Production, Professional Networking, Music Theory, Post-Production, Digital Assets, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular digital transformation courses

    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • Entrepreneurship: University of Pennsylvania
    • Digital Manufacturing & Design Technology: University at Buffalo
    • Introduction to Google SEO: University of California, Davis
    • Cybersecurity Fundamentals: IBM
    • Creative Writing: Wesleyan University
    • Adobe Content Creator: Adobe
    • IBM Machine Learning: IBM

    Frequently Asked Questions about Digital Transformation

    Coursera’s Digital Transformation courses offer learners the opportunity to develop a comprehensive understanding of how digital technologies can be leveraged to drive major changes in business models and processes:

    • Fundamentals of digital transformation, including the integration of digital technology into all areas of a business.
    • Strategies for leading digital innovation and cultural change within organizations.
    • Techniques for analyzing current business operations and identifying opportunities for digital enhancement.
    • Knowledge of emerging digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, and their applications in business.
    • Best practices for managing digital projects, including agile methodologies and user-centered design.
    • Understanding of data-driven decision-making and the use of analytics in strategic planning.‎

    Digital Transformation courses on Coursera are designed to be accessible for both technical and non-technical professionals:

    • Beginners in the field of digital technology or business management can start with introductory courses that provide a basic understanding of digital transformation principles.
    • Those with some experience in specific business or technical roles can deepen their understanding of how digital technologies impact their areas of expertise.
    • Advanced professionals can focus on strategic implementation and leadership aspects of digital transformation.‎

    Upon completing Digital Transformation courses, learners can earn credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and skills in driving digital change.
    • Specializations that explore specific technologies or strategic aspects of digital transformation, enhancing both knowledge and practical application skills.
    • Certificates that can be indicative of proficiency in managing and implementing digital transformation initiatives.‎

    Acquiring skills in digital transformation can open doors to a variety of roles across industries:

    • Digital Transformation Consultant, advising companies on how to integrate digital technologies.
    • Chief Digital Officer, leading digital strategies and innovations at the executive level.
    • Innovation Manager, driving new digital projects and initiatives within a company.
    • Business Analyst, mapping out the impact of digital changes on business processes.
    • Project Manager, overseeing the implementation of digital technologies in various projects.‎

    Looking to enhance your team's Digital Transformation skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our Digital Transformation training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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