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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      U

      University of Alberta

      Indigenous Canada

      Skills you'll gain: Art History, Social Studies, Storytelling, Cultural Diversity, Culture, Social Justice, Intercultural Competence, Socioeconomics, World History, Political Sciences, Social Sciences, Community Development, Land Management, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      Technical University of Denmark (DTU)

      Global Environmental Management

      Skills you'll gain: Water Resources, Energy and Utilities, Environmental Engineering, Natural Resource Management, Civil Engineering, Environment, Environmental Management Systems, Public Works, Land Management, Environmental Resource Management, Environmental Science, Cultural Responsiveness, Waste Minimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Macquarie University

      Leading: Human Resource Management and Leadership

      Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Organizational Strategy, Team Building, Team Management, Leadership, Organizational Structure, Team Leadership, Business Leadership, Industrial and Organizational Psychology, Organizational Effectiveness, Leadership Development, Workforce Planning, Strategic Leadership, Branding, Employee Engagement, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Productivity, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Artificial Intelligence, Large Language Modeling, Business Leadership, Proposal Writing, Communication, Risk Management Framework, Creative Thinking, Human Resource Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • P

      Politecnico di Milano

      Fundamentals of financial and management accounting

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Accounting, Financial Reporting, Management Accounting, Financial Accounting, Financial Analysis, Balance Sheet, Capital Budgeting, Standard Accounting Practices, Cost Accounting, Income Statement, Bookkeeping, Cost Management, Cash Flows, Capital Expenditure, Depreciation, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      737 reviews

      Beginner · Course · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Data Cleansing, Databases, Data Access, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Metadata Management, Unstructured Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Generative AI for Cybersecurity Professionals

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Cyber Threat Intelligence, Security Information and Event Management (SIEM), Threat Modeling, OpenAI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Large Language Modeling, Artificial Intelligence, Natural Language Processing, Program Development, Anomaly Detection, Vulnerability Management, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Microsoft Power Automate/Flow, Calendar Management, Organizational Skills, Gmail, Generative AI, Artificial Intelligence, Large Language Modeling, HubSpot CRM, Business Process Automation, Google Sheets, Google Workspace, Data Integration, Automation, Creative Thinking, Ingenuity, Google Docs, Workflow Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      325 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…141516…687

    In summary, here are 10 of our most popular brand management courses

    • Indigenous Canada: University of Alberta
    • Global Environmental Management: Technical University of Denmark (DTU)
    • Leading: Human Resource Management and Leadership: Macquarie University
    • Generative AI Leadership & Strategy: Vanderbilt University
    • Fundamentals of financial and management accounting: Politecnico di Milano
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Prepare Data for Exploration: Google
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • IBM Generative AI for Cybersecurity Professionals: IBM
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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