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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • U

      University of California, Davis

      Data Visualization with Tableau Project

      Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization Software, Interactive Data Visualization, Proposal Development, Tableau Software, Exploratory Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Import/Export, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      569 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Constructive Feedback, Persona Development, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Blockchain Business Models

      Skills you'll gain: Blockchain, FinTech, Emerging Technologies, Cryptography, Cryptographic Protocols, Financial Regulation, Regulatory Compliance, Technology Strategies, Payment Systems, Data Integrity, Digital Assets, Financial Services, Feasibility Studies, Business Valuation, Distributed Computing, Due Diligence, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      377 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Strategic Marketing, Marketing, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Customer experience strategy (CX), Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      270 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Multiculturalism

      Skills you'll gain: Diversity Marketing, Cultural Diversity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity and Inclusion, Marketing, Advertising, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Language Interpretation, Translation, and Studies, Marketing Strategies

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      SQL for Data Science Capstone Project

      Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

      4.2
      Rating, 4.2 out of 5 stars
      ·
      236 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      317 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      مقدمة في التسويق عبر وسائل التواصل الاجتماعي

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Strategy, Social Media Management, Key Performance Indicators (KPIs), Marketing, Facebook, Instagram, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Gestión de la comunicación interna en las organizaciones

      Skills you'll gain: Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Telecommuting, Target Audience, Communication Strategies, Organizational Change, Ethical Standards And Conduct, Virtual Teams, Culture, Branding, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      175 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción a Facebook Ads Manager

      Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Digital Advertising, Social Media Campaigns

      4.4
      Rating, 4.4 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Redacción de documentos empresariales de gran impacto

      Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Communication, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      482 reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Data Visualization with Tableau Project: University of California, Davis
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Blockchain Business Models: Duke University
    • Introducción al Marketing: University of Pennsylvania
    • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
    • SQL for Data Science Capstone Project: University of California, Davis
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • مقدمة في التسويق عبر وسائل التواصل الاجتماعي: Meta
    • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
    • Introducción a Facebook Ads Manager: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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