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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Agile Project Management

      Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Virtual Teams, Leadership

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      392 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Architecting with Google Compute Engine

      Skills you'll gain: Cloud Infrastructure, Google Cloud Platform, Identity and Access Management, Prompt Engineering, Kubernetes, Application Deployment, Cloud Storage, Infrastructure As A Service (IaaS), Containerization, Cloud Computing, CI/CD, Cloud Security, Cloud Computing Architecture, Cloud Services, Load Balancing, Service Level Agreement, Infrastructure as Code (IaC), Virtual Machines, Microservices, Service Level

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Engineer

      Skills you'll gain: Cloud Infrastructure, Kubernetes, Google Cloud Platform, Identity and Access Management, Prompt Engineering, Cloud Storage, Containerization, Infrastructure As A Service (IaaS), Cloud Computing Architecture, Cloud Management, Cloud Services, Load Balancing, Cloud Engineering, Application Deployment, Infrastructure as Code (IaC), Virtual Machines, Cloud Computing, Data Storage, Network Infrastructure, Docker (Software)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      Data Science: Foundations using R

      Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Data Wrangling, Data Visualization, Plot (Graphics), Statistical Programming, Ggplot2, Big Data, Git (Version Control System), Data Integration, Knitr, Data Analysis, Data Sharing, Statistical Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48K reviews

      Beginner · Specialization · 3 - 6 Months

    • I
      I

      Multiple educators

      IBM and ISC2 Cybersecurity Specialist

      Skills you'll gain: Software Development Life Cycle, Computing Platforms, Network Security, Incident Response, Cloud Computing Architecture, Penetration Testing, Computer Security Incident Management, Cloud Services, Security Controls, Business Continuity, Disaster Recovery, Information Assurance, Peripheral Devices, Configuration Management, Cybersecurity, Cloud Security, Cloud Applications, Cloud Platforms, Network Protocols, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      International Security Management

      Skills you'll gain: Security Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Governance, Cultural Diversity, Economics, Policy, and Social Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Arts and Heritage Management

      Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Art History, Data-Driven Decision-Making, Customer Relationship Management, Consumer Behaviour, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud DevOps Engineer

      Skills you'll gain: Site Reliability Engineering, Kubernetes, Application Performance Management, Google Cloud Platform, Cloud Infrastructure, System Monitoring, Prompt Engineering, Application Deployment, Identity and Access Management, DevOps, CI/CD, Containerization, Cloud Storage, Cloud Security, Cloud Services, Cloud Management, Service Level Agreement, Safety Culture, Event Monitoring, Culture Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      BI Foundations with SQL, ETL and Data Warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Linux, Relational Databases, Stored Procedure, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Managing Employee Performance

      Skills you'll gain: Performance Management, Performance Appraisal, Employee Performance Management, Constructive Feedback, People Management, Organizational Effectiveness, Employee Engagement, Goal Setting, Communication, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      Google

      Project Execution: Running the Project

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.6K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…131415…687

    In summary, here are 10 of our most popular brand management courses

    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Agile Project Management: University of Colorado Boulder
    • Architecting with Google Compute Engine: Google Cloud
    • Preparing for Google Cloud Certification: Cloud Engineer: Google Cloud
    • Data Science: Foundations using R: Johns Hopkins University
    • IBM and ISC2 Cybersecurity Specialist: ISC2
    • International Security Management: Erasmus University Rotterdam
    • Arts and Heritage Management: Università Bocconi
    • Preparing for Google Cloud Certification: Cloud DevOps Engineer: Google Cloud
    • BI Foundations with SQL, ETL and Data Warehousing: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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