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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Digital Systems: From Logic Gates to Processors

      Skills you'll gain: Computer Architecture, Hardware Architecture, Technical Design, System Design and Implementation, Application Specific Integrated Circuits, Embedded Systems, Digital Design, Computer Hardware, Computational Logic, Simulations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      836 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      IT Security: Defense against the digital dark arts

      Skills you'll gain: Network Security, Information Systems Security, Cybersecurity, Encryption, Cyber Attacks, Security Awareness, Data Security, Threat Modeling, Security Management, Security Strategy, Computer Security Awareness Training, Information Assurance, Wireless Networks, Firewall, Malware Protection, Authentications, Authorization (Computing), Technical Support

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Search Engine Optimization, Digital Marketing, Target Audience, Advertising Campaigns, Pay Per Click Advertising, Web Analytics and SEO, Email Marketing, Paid media, Advertising, Marketing Analytics, Marketing Strategies, Generative AI, Marketing Strategy and Techniques, Keyword Research, Content Marketing, Marketing Automation

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Introduction to Digital Marketing

      Skills you'll gain: Digital Marketing, Target Audience, Digital Advertising, Marketing Analytics, Marketing Strategies, Social Media Marketing, Web Analytics, Marketing, Google Analytics, Marketing Channel, Email Marketing, Key Performance Indicators (KPIs), Content Marketing, Persona Development

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Digital Transformation Using AI/ML with Google Cloud

      Skills you'll gain: Serverless Computing, Digital Transformation, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Applied Machine Learning, Hybrid Cloud Computing, Infrastructure As A Service (IaaS), Cloud Computing, Public Cloud, Technical Management, Business Transformation, Containerization, Technology Strategies, Cloud-Native Computing, Multi-Cloud, IT Management, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Process Development, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Digital Marketing Institute

      Digital Channel Planning Strategy

      Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Paid media, E-Commerce, Customer Relationship Management (CRM) Software, Marketing Analytics, Customer Service, Web Applications

      Beginner · Course · 1 - 4 Weeks

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    1…8910…274

    In summary, here are 10 of our most popular digital marketing courses

    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona
    • Generative AI for Digital Marketing: IBM
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • IT Security: Defense against the digital dark arts : Google
    • IBM Digital Marketing and Growth Hacking: IBM
    • Introduction to Digital Marketing: IBM
    • Digital Transformation Using AI/ML with Google Cloud: Google Cloud
    • Digital Transformation: University of Virginia
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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