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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Search Engine Optimization, Communication Strategies, Crisis Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      Business Models For Sustainability

      Skills you'll gain: Corporate Sustainability, Stakeholder Engagement, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Business Strategies, Business Transformation, Strategic Communication, Systems Thinking, Value Propositions, Cross-Functional Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity Foundations for Risk Management

      Skills you'll gain: Cyber Governance, Vulnerability Management, Cyber Attacks, Cybersecurity, Cyber Risk, Threat Management, Security Management, Vulnerability Assessments, Threat Detection, Cyber Security Strategy, Risk Management, Security Awareness, Information Systems Security, Cyber Operations, Incident Response, Network Security, Asset Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Real-World Cloud Product Management

      Skills you'll gain: Amazon Web Services, Cloud Computing, Amazon S3, Cloud Management, Cloud Storage, Technical Product Management, Cloud Services, Cloud Security, Public Cloud, Amazon Elastic Compute Cloud, AWS Identity and Access Management (IAM), Amazon DynamoDB, Cloud Computing Architecture, Network Architecture, Amazon Redshift, Product Management, Data Security, Databases, Innovation, Thought Leadership

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      88 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Foundations of SHRM Certification

      Skills you'll gain: Human Resource Strategy, Human Resources, Recruitment Strategies, Talent Acquisition, Organizational Development, Talent Recruitment, Organizational Effectiveness, Human Capital, HR Tech, Human Resources Information System (HRIS), Ethical Standards And Conduct, Intercultural Competence, Conflict Management, Leadership Studies, Organizational Change, Cultural Diversity, Employee Onboarding

      3.8
      Rating, 3.8 out of 5 stars
      ·
      47 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Models & Frameworks to Support Sales Planning

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Customer Relationship Building, Business, Communication, Negotiation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      76 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Planogram, Retail Management, Retail Sales, Retail Store Operations, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Market Dynamics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

      Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Marketing Strategies, Strategic Communication, Campaign Management, Plan Execution, Content Creation, Performance Measurement, Customer Engagement, Communication Strategies, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      524 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      McMaster University

      Finance for Everyone: Markets

      Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Finance, Financial Policy, International Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      405 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Cyber Security in Manufacturing

      Skills you'll gain: Intrusion Detection and Prevention, Security Controls, Continuous Monitoring, Incident Response, Vulnerability Assessments, Software Development Life Cycle, Cybersecurity, Cyber Security Strategy, Information Systems Security Assessment Framework (ISSAF), Cyber Security Assessment, Network Security, Risk Management Framework, Cloud Security, Authentications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      649 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part II

      Skills you'll gain: Employee Engagement, Management Training And Development, Team Management, Business Planning, Organizational Strategy, People Management, Human Resource Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Organizational Development, Human Resources Management and Planning, Business Strategy, Business Leadership, Leadership, Business Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      243 reviews

      Mixed · Course · 1 - 3 Months

    • A

      Association of International Certified Professional Accountants

      Introduction to Data Analytics for Accounting Professionals

      Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Project Scoping, Unstructured Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 4 Weeks

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
    • Business Models For Sustainability: Copenhagen Business School
    • Cybersecurity Foundations for Risk Management: Kennesaw State University
    • Real-World Cloud Product Management: Advancing Women in Tech
    • Foundations of SHRM Certification: Board Infinity
    • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração
    • Introduction to Merchandising: Coursera Instructor Network
    • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
    • Finance for Everyone: Markets: McMaster University
    • Cyber Security in Manufacturing : University at Buffalo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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