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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Project Management

      Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Agile Project Management, Scheduling, Scrum (Software Development), Procurement, Quality Management, Project Planning, Risk Management, Agile Methodology, Project Scoping, Resource Management, Stakeholder Communications, Sprint Planning

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      IBM AI Developer

      Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Software Development Life Cycle, Unit Testing, ChatGPT, HTML and CSS, Development Environment, Web Design and Development, Jupyter, Hypertext Markup Language (HTML), Software Engineering, Artificial Intelligence, Cascading Style Sheets (CSS), Software Development Tools, Web Development, Application Deployment, Automation, Interviewing Skills, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      68K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rice University

      Engineering Project Management

      Skills you'll gain: Project Scoping, Communication Planning, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Team Management, Quality Assurance, Stakeholder Management, Work Breakdown Structure, Risk Management, Organizational Structure, Procurement, Project Risk Management, Project Documentation, Project Controls, Project Management, Project Management Life Cycle

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Software Development Life Cycle, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Python for Everybody

      Skills you'll gain: Web Scraping, Data Processing, Relational Databases, JSON, Database Design, SQL, Network Protocols, Databases, Web Services, Restful API, Data Modeling, Programming Principles, Data Structures, Data Collection, Data Visualization Software, Data Manipulation, Computer Programming, Python Programming, Data Import/Export, Software Installation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      277K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Product Improvement, Microsoft Copilot, Large Language Modeling, Technical Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Fundamentals of Project Planning and Management

      Skills you'll gain: Project Planning, Earned Value Management, Stakeholder Management, Risk Management, Project Management, Project Scoping, Milestones (Project Management), Project Schedules, Dependency Analysis, Agile Methodology, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, Extract, Transform, Load, IBM DB2, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…789…687

    In summary, here are 10 of our most popular brand management courses

    • Project Management: University of Colorado Boulder
    • IBM AI Developer: IBM
    • Engineering Project Management: Rice University
    • IBM IT Project Manager: IBM
    • Python for Everybody: University of Michigan
    • Generative AI for Project Managers: IBM
    • IBM Relational Database Administrator: IBM
    • Generative AI for Product Managers: IBM
    • Digital Product Management: University of Virginia
    • Fundamentals of Project Planning and Management: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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