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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Introduction to Information Systems for Business

      Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, Enterprise Resource Planning, Customer Insights, User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Digital Advertising, Brand Awareness, Marketing, Performance Analysis, Content Creation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Value Propositions, Product Knowledge, Editing, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Systems Thinking Basics

      Skills you'll gain: Systems Thinking, Complex Problem Solving, Analysis, Business Systems Analysis, Strategic Thinking, Organizational Change, Decision Making, Collaboration, Data Visualization, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Multimedia Content Creation

      Skills you'll gain: Content Creation, Web Content, Multimedia, Infographics, Storyboarding, Video Production, Adobe Creative Cloud, Design, Graphic and Visual Design, Animations, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      Edureka

      Fundamentals of Data Governance

      Skills you'll gain: Data Governance, Data Management, Information Management, Metadata Management, Data Strategy, Governance, Data Integrity, Regulatory Requirements, Compliance Management, Data Quality, Data Security, Cloud Solutions, Cloud Security

      4.3
      Rating, 4.3 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Innovation and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Ideation, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategy, Organizational Strategy, Strategic Planning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      69 reviews

      Advanced · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Software Development on SAP HANA

      Skills you'll gain: Data Modeling, SAP Applications, Systems Architecture, Systems Development, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Database Systems, Business Analytics, Organizational Structure, Real Time Data

      4.2
      Rating, 4.2 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Business Implications of AI: A Nano-course

      Skills you'll gain: Business Leadership, Strategic Decision-Making, Business Strategy, Strategic Leadership, Corporate Strategy, Business Management, Technology Strategies, Business Transformation, Organizational Strategy, Artificial Intelligence, Organizational Change, Project Implementation, Emerging Technologies, Business Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Optimization Methods in Asset Management

      Skills you'll gain: Portfolio Management, Investment Management, Asset Management, Market Liquidity, Risk Management, Financial Market, Financial Modeling, Financial Trading, Equities, Statistical Methods, Risk Analysis, Securities Trading, Market Dynamics, Financial Analysis, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Capitals Coalition

      Valuing nature and people to inform business decision-making

      Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Risk Management, Natural Resource Management, Sustainability Reporting, Cost Benefit Analysis, Human Capital, Business Metrics, Decision Making, Project Scoping, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Financial Analysis: Portfolios, Risks, Strategic Decisions

      Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Risk Analysis, Financial Forecasting, Business Valuation, Market Dynamics, Quantitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • Introduction to Information Systems for Business: Howard University
    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
    • Systems Thinking Basics: Coursera Instructor Network
    • Multimedia Content Creation: Adobe
    • Fundamentals of Data Governance: Edureka
    • Innovation and entrepreneurship: Tecnológico de Monterrey
    • Software Development on SAP HANA: SkillUp EdTech
    • Business Implications of AI: A Nano-course: EIT Digital
    • Optimization Methods in Asset Management: Columbia University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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