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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Finanzas y Economía

      Skills you'll gain: Business Ethics, Negotiation, Purchasing, Business Writing, Business Communication, Forecasting, Auditing, Communication, Budgeting, Technical Communication, Vocabulary, English Language, Verbal Communication Skills, Leadership, Presentations, Financial Data, Business Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      411 reviews

      Mixed · Course · 1 - 3 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Interest Rate Models

      Skills you'll gain: Derivatives, Financial Market, Risk Management, Investments, Financial Modeling, Market Data, Mathematical Modeling, Finance, Probability, Statistical Modeling, Estimation, Applied Mathematics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      193 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Marketing Effectiveness, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Marketing Budgets, Law, Regulation, and Compliance, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      815 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Supply Chain Planning

      Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Capacity Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Meeting Facilitation, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      250 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Cape Town

      Innovative Finance: Hacking finance to change the world

      Skills you'll gain: Design Thinking, Risk Management, Business Modeling, Innovation, Performance Measurement, Socioeconomics, Resource Management, Strategic Partnership, Financial Analysis, Entrepreneurial Finance, Finance, Stakeholder Management, Due Diligence, Contract Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Buenas Prácticas en Libre Competencia

      Skills you'll gain: Compliance Management, Compliance Training, Regulatory Compliance, Law, Regulation, and Compliance, Competitive Analysis, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      492 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management - Capstone Project

      Skills you'll gain: Plan Execution, Peer Review, Innovation, Organizational Strategy, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Analysis, Strategic Thinking, Strategic Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      370 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Austral

      Negociación 4.0

      Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Influencing, Teamwork, Collaboration, Emotional Intelligence, Decision Making, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      848 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Geneva

      A life with ADHD

      Skills you'll gain: Stress Management, Occupational Therapy, Psychiatry, Mental and Behavioral Health, Family Therapy, Organizational Skills, Mental Health Diseases and Disorders, Behavior Management, Cognitive flexibility, Psychotherapy, Psychological Evaluations, Treatment Planning, Pharmacology, Medication Therapy Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Personal Branding: Stand Out and Succeed

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Emotional Intelligence, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      147 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Web3 and Blockchain Fundamentals

      Skills you'll gain: Digital Assets, Blockchain, Emerging Technologies, FinTech, Business Transformation, Digital Transformation, E-Commerce, Technical Design, Scalability, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Liderando Equipos de Trabajo

      Skills you'll gain: Talent Management, Recruitment, Decision Making, Time Management, Productivity, Diversity Programs, Human Resource Strategy, Recruitment Strategies, Diversity Equity and Inclusion Initiatives, Leadership, Conflict Management, Team Motivation, Employee Retention, Cultural Diversity, Diversity and Inclusion, Team Building, Intercultural Competence, Recognizing Others, Collaboration, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      261 reviews

      Beginner · Specialization · 3 - 6 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Inglés Empresarial: Finanzas y Economía: Arizona State University
    • Interest Rate Models: École Polytechnique Fédérale de Lausanne
    • The Business of Social: Northwestern University
    • Supply Chain Planning: University of California, Irvine
    • Innovative Finance: Hacking finance to change the world : University of Cape Town
    • Buenas Prácticas en Libre Competencia: Pontificia Universidad Católica de Chile
    • Strategic Management - Capstone Project: Copenhagen Business School
    • Negociación 4.0: Universidad Austral
    • A life with ADHD: University of Geneva
    • Personal Branding: Stand Out and Succeed : University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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