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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      C and Go: Classical and Modern Programming

      Skills you'll gain: Go (Programming Language), Debugging, C (Programming Language), Data Structures, C++ (Programming Language), Object Oriented Design, Object Oriented Programming (OOP), Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, File Management, Integration Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Finanzas personales

      Skills you'll gain: Insurance, Financial Planning, Budgeting, Credit Risk, Finance, Financial Management, Asset Management, Investments, Risk Management, Investment Management, Asset Protection, Expense Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.9K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Florida

      Sustainable Agricultural Land Management

      Skills you'll gain: Water Resources, Land Management, Environment and Resource Management, Environmental Regulations, Natural Resource Management, Environmental Issue, Environment, Environmental Science, Policty Analysis, Research, and Development, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      618 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Consulting Approach to Problem Solving

      Skills you'll gain: Data Cleansing, Six Sigma Methodology, Management Consulting, Data Quality, Analytical Skills, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      365 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Creation, Social Media Campaigns, Social Media Management, Marketing Analytics, Customer Engagement, Digital Advertising, Brand Awareness, Advertising, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing the Organization

      Skills you'll gain: Organizational Change, Organizational Leadership, Business Management, Business Ethics, Change Management, Organizational Effectiveness, Strategic Leadership, Leadership, Decision Making, Strategic Decision-Making, Influencing, Culture

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Project Management Capstone

      Skills you'll gain: Peer Review, Project Management, Project Management Life Cycle, Agile Project Management, Project Portfolio Management, Project Closure, Project Controls, Work Breakdown Structure, Backlogs, User Story, Project Planning, Project Documentation, Project Performance, Risk Management, Stakeholder Management, Quality Management, Communication Planning, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      101 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Preparing Data for Analysis with Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Power BI, Data Analysis, Productivity Software, Data Cleansing, Data Manipulation, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Geographic Information Systems (GIS)

      Skills you'll gain: ArcGIS, GIS Software, Spatial Data Analysis, Spatial Analysis, Data Storytelling, Geographic Information Systems, Data Presentation, Data Sharing, Geospatial Mapping, Public Health, Land Management, Heat Maps, Metadata Management, Data Quality, Community Health, Data Mapping, Data Visualization Software, File Management, Network Analysis, Data Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Introduction to Hospitality Management in the 21st Century

      Skills you'll gain: Hospitality, Hospitality Management, Innovation, Hotels and Accommodations, Customer experience strategy (CX), Customer Service, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, AI Personalization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, Agile Software Development, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, DevOps, Customer Analysis, Analytics, Sprint Retrospectives, Product Management, Customer Insights

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The Singer Songwriter

      Skills you'll gain: Music Theory, File Management, Music, Music Performance, Musical Composition, Peer Review, Instrumental Music, Self-Awareness, Performing Arts, Creativity, Automation, Storytelling, Writing, Editing, Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…272829…693

    In summary, here are 10 of our most popular brand management courses

    • C and Go: Classical and Modern Programming: University of California, Santa Cruz
    • Finanzas personales: Universidad Nacional Autónoma de México
    • Sustainable Agricultural Land Management: University of Florida
    • Consulting Approach to Problem Solving: Emory University
    • From Likes to Leads: Interact with Customers Online: Google
    • Managing the Organization: University of Illinois Urbana-Champaign
    • Project Management Capstone: IBM
    • Preparing Data for Analysis with Microsoft Excel: Microsoft
    • Geographic Information Systems (GIS): University of California, Davis
    • Introduction to Hospitality Management in the 21st Century : Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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