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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • G

      Google

      Capstone: Applying Project Management in the Real World

      Skills you'll gain: Project Management, Milestones (Project Management), Data Storytelling, Requirements Analysis, Project Scoping, Project Schedules, Stakeholder Management, Project Planning, Project Documentation, Stakeholder Communications, Quality Management, Interviewing Skills, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Research, Legal Writing, Case Law, Civil Procedures, Policy Analysis, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • T

      The University of Sydney

      Academic Skills for University Success

      Skills you'll gain: Critical Thinking, Creative Problem-Solving, Problem Solving, Editing, Research, Creative Thinking, Public Speaking, Proofreading, Deductive Reasoning, Brainstorming, Information Management, Analytical Skills, Cognitive flexibility, Ethical Standards And Conduct, English Language, Writing, Verbal Communication Skills, Higher Education, Digital Communications, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Content Performance Analysis, Content Creation, Artificial Intelligence, Information Architecture, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Excel Basics for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Visualization Software, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Learning to Teach Online

      Skills you'll gain: Education Software and Technology, End User Training and Support, Technical Communication, Quality Assurance, Innovation, Digital Transformation, Emerging Technologies, Digital Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Toronto

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Human Learning, Human Development, Psychotherapy, Behavior Management, Social Sciences, Scientific Methods, Creativity, Experimentation, Cultural Diversity, Research, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Marketing Materials, Presentations, Promotional Materials, Social Media Campaigns, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Journals, Scientific Methods, Writing, Research, Research Design, Research Methodologies, Editing, Style Guides, Ethical Standards And Conduct, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Teach English Now! Lesson Design and Assessment

      Skills you'll gain: Oral Expression, Design Elements And Principles, Design Strategies, English Language, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.9K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Amazon Web Services

      AWS Cloud Support Associate

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Linux, Amazon S3, Scalability, Technical Support, Web Applications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    1…192021…365

    In summary, here are 10 of our most popular social media marketing courses

    • Capstone: Applying Project Management in the Real World: Google
    • A Law Student's Toolkit: Yale University
    • Academic Skills for University Success: The University of Sydney
    • Google SEO Fundamentals: University of California, Davis
    • Excel Basics for Data Analysis: IBM
    • Learning to Teach Online: UNSW Sydney (The University of New South Wales)
    • Introduction to Psychology: University of Toronto
    • Create a Promotional Video using Canva: Coursera Project Network
    • How to Write and Publish a Scientific Paper (Project-Centered Course): École Polytechnique
    • Teach English Now! Lesson Design and Assessment: Arizona State University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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