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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Operational Efficiency, Competitive Analysis, Marketing, Consumer Behaviour, Business Ethics, Global Marketing, Social Sciences, International Relations, Environmental Issue, Business Management, Culture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      345 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Public Relations and Communications Associate

      Skills you'll gain: Media Relations, Marketing and Public Relations, Editing, Content Development and Management, Stakeholder Communications, Stakeholder Management, Proofreading, Public Relations, Internal Communications, Integrated Marketing Communications, Crisis Management, Stakeholder Engagement, Content Creation, Target Audience, Marketing Communications, Communication Planning, Corporate Communications, Writing and Editing, Content Management, Public Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Management, Persona Development, Digital Media Strategy, Marketing, Content Marketing, Marketing Strategies, Facebook, Instagram, Goal Setting, Key Performance Indicators (KPIs), Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      843 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      179 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Social Listening

      Skills you'll gain: Social Media, Social Media Marketing, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      Generative AI for Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, AI Personalization, Education Software and Technology, OpenAI, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Image Analysis, Content Creation, Ethical Standards And Conduct, Virtual Environment, Information Privacy, Diversity Awareness, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.6K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Amsterdam

      Methods and Statistics in Social Sciences

      Skills you'll gain: Qualitative Research, Scientific Methods, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Research, Sampling (Statistics), Probability Distribution, Correlation Analysis, Research Design, Research Reports, Science and Research, Interviewing Skills, Data Analysis, Probability, Data Collection, Statistical Inference, Social Sciences, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 1 - 3 Months

    Searches related to social media marketing

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    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai in social media marketing
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    1…101112…364

    In summary, here are 10 of our most popular social media marketing courses

    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Business and Marketing Strategies: University of London
    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Microsoft Public Relations and Communications Associate: Microsoft
    • Introducción al marketing en redes sociales: Meta
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Social Listening: Coursera Instructor Network
    • Generative AI for Educators: IBM
    • Google Ads for Beginners: Coursera Project Network
    • Methods and Statistics in Social Sciences: University of Amsterdam

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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