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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking: Ideas to Action

      Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Creative Problem-Solving, Innovation, Product Development, Product Design, Performance Measurement, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Technology Strategy: Creative Destruction

      Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Strategy, Strategic Thinking, Organizational Change, Market Dynamics, Emerging Technologies, Competitive Analysis, Value Propositions, Network Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Decision-Making for Everyone

      Skills you'll gain: Decision Making, Creative Thinking, Problem Solving, Creative Problem-Solving, Strategic Decision-Making, Brainstorming, Complex Problem Solving, Critical Thinking and Problem Solving, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Root Cause Analysis, Ethical Standards And Conduct, Risk Analysis, Innovation, Business Ethics, Analysis, Data Collection, Collaboration

      4.3
      Rating, 4.3 out of 5 stars
      ·
      46 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Communicating with Presence

      Skills you'll gain: Persuasive Communication, Media Relations, Public Speaking, Oral Expression, Verbal Communication Skills, Corporate Communications, Communication, Storytelling, Influencing, Crisis Management, Journalism, Business Communication, Leadership, Public Relations, Strategic Communication, Trustworthiness, Interviewing Skills, Media Strategy, Non-Verbal Communication, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      ESSEC Business School

      Leadership d'excellence par le sport de haut niveau

      Skills you'll gain: Leadership Development, Leadership, Initiative and Leadership, Organizational Leadership, Business Leadership, Strategic Leadership, Team Leadership, Verbal Communication Skills, Performance Analysis, Organizational Strategy, Coaching, Self-Awareness, Communication Strategies, Goal Setting, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      181 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Computing (Part 1)

      Skills you'll gain: Combinatorics, Probability, Programming Principles, Program Development, Computational Thinking, Computer Programming, Object Oriented Programming (OOP), Development Testing, Software Testing, Applied Mathematics, Debugging, Algorithms, Python Programming, Game Design, Simulations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      584 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Legal Contracts and Agreements for Entrepreneurs

      Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northwestern University

      Scaling Operations: Linking Strategy and Execution

      Skills you'll gain: Data-Driven Decision-Making, Operational Analysis, Operations Management, Capacity Planning, Supply Chain, Competitive Analysis, Asset Management, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Value Engineering, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      261 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Beneficios y características de las redes sociales más significativas

      Skills you'll gain: Social Media, Network Analysis, Social Media Strategy, Social Media Marketing, Professional Networking, Cross-Channel Marketing, Business Strategies, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      977 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Strategy, New Product Development, Customer Analysis, Market Analysis, User Feedback, Product Testing, Lean Methodologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Leadership, with Goldman Sachs 10,000 Women

      Skills you'll gain: Leadership Development, Strategic Leadership, Visionary, Business Leadership, Entrepreneurship, Leadership, Culture Transformation, Organizational Leadership, Growth Strategies, Leadership and Management, Business Strategy, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      627 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting for Business Decision Making: Strategy Assessment and Control

      Skills you'll gain: Management Accounting, Performance Measurement, Organizational Strategy, Capacity Management, Cost Accounting, Financial Accounting, Budget Management, Accounting, Business Strategy, Financial Controls, Budgeting, Resource Allocation, Price Negotiation, Variance Analysis, Decision Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 3 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Design Thinking: Ideas to Action: University of Virginia
    • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
    • Decision-Making for Everyone: Arizona State University
    • Communicating with Presence: IESE Business School
    • Leadership d'excellence par le sport de haut niveau: ESSEC Business School
    • Principles of Computing (Part 1): Rice University
    • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
    • Scaling Operations: Linking Strategy and Execution: Northwestern University
    • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey
    • Establishing Product-Market Fit: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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