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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Pensamiento crítico: toma de decisiones razonadas

      Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Strategic Decision-Making, Complex Problem Solving, Analysis, Ethical Standards And Conduct, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U
      S

      Multiple educators

      Applied Sustainability for Technical Managers

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Energy and Utilities, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Business Ethics, Leadership Development, Product Development, Environment, Environmental Engineering, Industrial Design, Community Organizing, Waste Minimization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      التسويق عبر وسائل التواصل الاجتماعي على فيسبوك

      Skills you'll gain: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Goal Setting, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Data Storytelling, Instagram

      4.8
      Rating, 4.8 out of 5 stars
      ·
      217 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The University of Notre Dame

      Ethical Leadership

      Skills you'll gain: Active Listening, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Business Communication, Initiative and Leadership, Diversity Equity and Inclusion Initiatives, Personal Integrity, Organizational Leadership, Analytics, Market Dynamics, Ethical Standards And Conduct, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      139 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Habilidades de negociación y comunicación efectiva

      Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Empathy, Decision Making, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      282 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      UiPath

      Automation Business Analysis - Concepts and Principles

      Skills you'll gain: Requirements Management, Robotic Process Automation, Requirements Elicitation, Business Process Automation, Requirements Analysis, Business Requirements, Stakeholder Engagement, Business Analysis, Automation, Business Process, Process Analysis, Stakeholder Communications, Project Scoping, Process Mapping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property in the Healthcare Industry

      Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Health Care Procedure and Regulation, Regulation and Legal Compliance, Legal Strategy, Medical Privacy, Health Policy, Medical Science and Research, Branding, Economics, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      139 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Herramientas de la Economía Circular

      Skills you'll gain: Resource Utilization, Economic Development, Process Mapping, Process Analysis, Corporate Sustainability, Systems Thinking, Waste Minimization, Environmental Management Systems, Project Design, Proposal Development, Environmental Social And Corporate Governance (ESG), Cost Benefit Analysis, Innovation, Presentations, Operational Efficiency

      4.8
      Rating, 4.8 out of 5 stars
      ·
      129 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Introduction to Tourism and Hospitality

      Skills you'll gain: Hospitality, Market Dynamics, Digital Transformation, Hotels and Accommodations, Travel Arrangements, Environmental Issue, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Cultural Diversity, Corporate Sustainability, Consumer Behaviour, Supply And Demand

      4.4
      Rating, 4.4 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Getting Started with TikTok

      Skills you'll gain: TikTok, Storytelling, Video Editing, Content Creation, Social Media Content, Social Media, Social Media Marketing, User Research, Business Marketing, Customer Engagement, User Accounts, Demography

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Project Management and Planning

      Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Agile Methodology, Project Controls, Product Roadmaps, Scheduling, Conflict Management, Project Coordination, Risk Management, Quality Assurance, Project Management Software, Communication Strategies, Project Performance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Intermediate · Specialization · 3 - 6 Months

    Pricing Strategy learners also search

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    1…626364…224

    In summary, here are 10 of our most popular pricing strategy courses

    • Pensamiento crítico: toma de decisiones razonadas: Tecnológico de Monterrey
    • Applied Sustainability for Technical Managers: University of Colorado Boulder
    • التسويق عبر وسائل التواصل الاجتماعي على فيسبوك: Meta
    • Ethical Leadership: The University of Notre Dame
    • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
    • Automation Business Analysis - Concepts and Principles: UiPath
    • Intellectual Property in the Healthcare Industry: University of Pennsylvania
    • Herramientas de la Economía Circular: Universidad de los Andes
    • Introduction to Tourism and Hospitality: Universidad de Palermo
    • Getting Started with TikTok: Aptly

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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