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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google

      Project Initiation: Starting a Successful Project

      Skills you'll gain: Project Scoping, Project Documentation, Project Management Life Cycle, Project Management, Goal Setting, Project Management Software, Stakeholder Management, Cost Benefit Analysis, Resource Management, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Principles of Management

      Skills you'll gain: Team Management, Team Building, Business Ethics, Employee Coaching, Influencing, Leadership and Management, Conflict Management, Team Motivation, Project Management, Leadership Studies, Decision Making, Relationship Building, Strategic Decision-Making, Organizational Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      535 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, Apache Hadoop, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, Extract, Transform, Load, IBM DB2, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rice University

      Investment and Portfolio Management

      Skills you'll gain: Portfolio Management, Financial Market, Investments, Securities (Finance), Financial Systems, Securities Trading, Asset Management, Behavioral Economics, Capital Markets, Investment Management, Equities, Performance Measurement, Wealth Management, Finance, Financial Services, Performance Analysis, Risk Management, Return On Investment, Market Liquidity, Derivatives

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Team Motivation, Change Management, Decision Making, Leadership Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Conflict Management

      Skills you'll gain: Conflict Management, Active Listening, Intercultural Competence, Cultural Diversity, Social Skills, Interpersonal Communications, Communication Strategies, Mediation, De-escalation Techniques, Verbal Communication Skills, Diversity Awareness, Tactfulness, Cultural Sensitivity, Communication, Stakeholder Management, Teamwork, Cooperation, Collaboration, Leadership, Organizational Effectiveness

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Project Planning: Putting It All Together

      Skills you'll gain: Project Management, Project Planning, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Talent Management, Team Motivation, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Leadership, People Development, Team Performance Management, Employee Onboarding, Employee Coaching, Conflict Management, Employee Engagement, Interviewing Skills, Persuasive Communication, Leadership, Professional Networking, Business Leadership, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      209 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…567…687

    In summary, here are 10 of our most popular brand management courses

    • Project Initiation: Starting a Successful Project: Google
    • Principles of Management: Johns Hopkins University
    • IBM Data Engineering: IBM
    • Digital Product Management: University of Virginia
    • Data Engineering Foundations: IBM
    • Investment and Portfolio Management: Rice University
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign
    • Conflict Management: University of California, Irvine
    • Project Planning: Putting It All Together: Google
    • Leading People and Teams: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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