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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Maryland, College Park

      Cybersecurity for Everyone

      Skills you'll gain: Cyber Risk, Cyber Security Policies, Security Management, Cybersecurity, Risk Management, Cyber Security Strategy, Cyber Attacks, Cyber Governance, Infrastructure Security, Telecommunications, Computer Security Awareness Training, Threat Detection, Enterprise Security, Security Awareness, General Networking, Data Security, Vulnerability, Public Safety and National Security, Governance, Political Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Put It to Work: Prepare for Cybersecurity Jobs

      Skills you'll gain: Cybersecurity, Incident Response, Computer Security Incident Management, Security Management, Security Awareness, Cyber Security Strategy, Data Ethics, Incident Management, Data Security, Threat Detection, Technical Communication, Artificial Intelligence, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Color Theory, Storytelling, Content Creation, Writing, Information Privacy, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The DIY Musician

      Skills you'll gain: Music, Fundraising and Crowdsourcing, Musical Composition, Brand Awareness, Music Theory, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Active Listening, Music Performance, Production Planning, Team Leadership, Constructive Feedback, Leadership, Campaign Management, Creativity, Instrumental Music, Media Production

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      820 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      McMaster University

      Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential

      Skills you'll gain: Lifelong Learning, Willingness To Learn, Learning Strategies, Growth Mindedness, Mentorship, Adaptability, Professional Development, Personal Development, Productivity, Open Mindset, Resilience, Stress Management, Overcoming Obstacles, Curiosity, Cognitive flexibility

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      AWS Cloud Technical Essentials

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Cloud Security, Serverless Computing, Cloud Storage, Databases, Virtual Private Networks (VPN), Load Balancing, General Networking, Containerization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Project Management in Construction

      Skills you'll gain: Scope Management, Stakeholder Management, Project Schedules, Project Risk Management, Environment Health And Safety, Work Breakdown Structure, Project Scoping, Earned Value Management, Feasibility Studies, Risk Analysis, Quality Management, Procurement, Cost Estimation, Scheduling, Cost Management, Project Management Life Cycle, Contract Management, Communication Strategies, Risk Management, Project Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Sound the Alarm: Detection and Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Intrusion Detection and Prevention, Event Monitoring, Threat Detection, Incident Management, Security Information and Event Management (SIEM), Cybersecurity, Cyber Threat Hunting, Continuous Monitoring, Network Security, Network Monitoring, Document Management, Network Analysis, Splunk, Technical Documentation, TCP/IP, Network Protocols

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cybersecurity Tools & Cyberattacks

      Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Infrastructure Security, Authorization (Computing), Multi-Factor Authentication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Effective Leadership: Master Management Styles

      Skills you'll gain: Leadership Development, Leadership, Leadership and Management, Team Leadership, Adaptability, Business Leadership, People Management, Team Management, Team Motivation, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…303132…693

    In summary, here are 10 of our most popular brand management courses

    • Cybersecurity for Everyone: University of Maryland, College Park
    • Put It to Work: Prepare for Cybersecurity Jobs: Google
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • The DIY Musician: Berklee
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential: McMaster University
    • AWS Cloud Technical Essentials: Amazon Web Services
    • Project Management in Construction: L&T EduTech
    • Sound the Alarm: Detection and Response: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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