What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Coursera
Content Creation for TikTok, YouTube, Instagram, Facebook
Skills you'll gain:
Beginner · Professional Certificate · 1 - 3 Months
University of London
Bachelor of Science in Marketing
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
Status: New
Packt
Modern JavaScript Tooling, Modules, and Backend Integration
Skills you'll gain: Jest (JavaScript Testing Framework), Node.JS, Full-Stack Web Development, Webpack, Application Deployment, Web Development Tools, Unit Testing, Back-End Web Development, Restful API, Application Development, Web Development, MongoDB, Javascript, Front-End Web Development, Data Structures
Beginner · Course · 1 - 3 Months
Google Cloud
Gemini for Data Scientists and Analysts - Deutsch
Skills you'll gain: Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Big Data, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Applied Machine Learning, Marketing Strategies, Forecasting
Beginner · Course · 1 - 4 Weeks
Google Cloud
Gemini for Data Scientists and Analysts - 한국어
Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling
Beginner · Course · 1 - 4 Weeks
Google Cloud
Gemini for Data Scientists and Analysts-Português Brasileiro
Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks
Google Cloud
Gemini for Data Scientists and Analysts - 日本語版
Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks
Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months
Status: New
Packt
Introduction to Object-Oriented Programming with Arduino
Skills you'll gain: Object Oriented Programming (OOP), C++ (Programming Language), Computer Programming, Embedded Software, Integrated Development Environments, Embedded Systems, Game Design, Web Development
Intermediate · Course · 1 - 3 Months
Google Cloud
Work with Gemini Models in BigQuery - Français
Skills you'll gain: SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Python Programming
Intermediate · Course · 1 - 4 Weeks
Status: New
University of Colorado Boulder
Advanced Visualizations using Tableau
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Advanced Analytics, Spatial Analysis, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Deutsch
Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Query Languages, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks