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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Google Cloud Fundamentals: Core Infrastructure

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud Computing, Application Development, Generative AI, Network Infrastructure, NoSQL, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Connected Leadership

      Skills you'll gain: Systems Thinking, Strategic Leadership, Leadership, Team Leadership, Team Building, Professional Development, Action Oriented, Visionary, Time Management, Prioritization, Complex Problem Solving, Personal Development, Self-Awareness, Goal Setting, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      676 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google

      IT Security: Defense against the digital dark arts

      Skills you'll gain: Network Security, Information Systems Security, Cybersecurity, Encryption, Cyber Attacks, Security Awareness, Data Security, Threat Modeling, Security Management, Security Strategy, Computer Security Awareness Training, Information Assurance, Wireless Networks, Firewall, Malware Protection, Authentications, Authorization (Computing), Technical Support

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      High Stakes Leadership: Leading in Times of Crisis

      Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      439 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google

      Project Execution: Running the Project

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.6K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Agile Development and Scrum

      Skills you'll gain: User Story, Agile Software Development, Agile Methodology, Kanban Principles, Backlogs, Sprint Retrospectives, Agile Project Management, Workflow Management, Sprint Planning, Team Building, Team Management, Lean Methodologies, Continuous Improvement Process, Performance Measurement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      HTML, CSS, and Javascript for Web Developers

      Skills you'll gain: Cascading Style Sheets (CSS), HTML and CSS, Javascript, Ajax, Responsive Web Design, Bootstrap (Front-End Framework), Front-End Web Development, Web Design, Hypertext Markup Language (HTML), Web Design and Development, JSON, Web Applications, Web Development, Scripting, Usability, Cross Platform Development, Browser Compatibility, Object Oriented Programming (OOP), Event-Driven Programming, User Interface and User Experience (UI/UX) Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      T

      The George Washington University

      Leading Healthcare Quality and Safety

      Skills you'll gain: Patient Safety, Clinical Leadership, Health Care Administration, Continuous Quality Improvement (CQI), Safety Training, Health Policy, Health Information Management, Health Care, Innovation, Systems Thinking, Teamwork, Change Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Agile Project Management

      Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Virtual Teams, Leadership

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      396 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Illinois Tech

      Operations and Process Management

      Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Process Mapping, Quality Management, Workflow Management, Return On Investment, Change Management, Risk Management, Business Technologies, Project Management, Pareto Chart, Key Performance Indicators (KPIs)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    1…202122…690

    In summary, here are 10 of our most popular brand management courses

    • Search Engine Optimization (SEO): University of California, Davis
    • Google Cloud Fundamentals: Core Infrastructure: Google Cloud
    • Connected Leadership: Yale University
    • IT Security: Defense against the digital dark arts : Google
    • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
    • Project Execution: Running the Project: Google
    • Introduction to Agile Development and Scrum: IBM
    • HTML, CSS, and Javascript for Web Developers: Johns Hopkins University
    • Leading Healthcare Quality and Safety: The George Washington University
    • Agile Project Management: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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