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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      219 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Mailchimp to Build an E-mail Marketing Campaign

      Skills you'll gain: Email Marketing, Newsletters, Direct Marketing, Campaign Management, Content Marketing, Marketing Materials, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      367 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media, Paid media, Digital Media Strategy, Online Advertising, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      690 reviews

      Mixed · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Social Marketing Capstone Project

      Skills you'll gain: Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Social Media Strategy, Marketing Planning, Performance Measurement, Campaign Management, Business Planning, Market Analysis, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      355 reviews

      Mixed · Course · 1 - 3 Months

    • U
      S

      Multiple educators

      Applied Sustainability for Technical Managers

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Energy and Utilities, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Business Ethics, Leadership Development, Product Development, Environment, Environmental Engineering, Industrial Design, Community Organizing, Waste Minimization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Intermediate · Specialization · 3 - 6 Months

    • D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Value Propositions, Product Knowledge, Editing, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      57 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to edit and improve a Facebook Ad

      Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Analíticas y Métricas de Marketing

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      176 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      Lund University

      Digital Business Models

      Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Market Share, Strategic Thinking, Value Propositions, Application Programming Interface (API)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      561 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Advertise and grow your business on Facebook with Canva

      Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Digital Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Advertising learners also search

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    In summary, here are 10 of our most popular advertising courses

    • Gestión de Marca: Tecnológico de Monterrey
    • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera Project Network
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Social Marketing Capstone Project: Northwestern University
    • Applied Sustainability for Technical Managers: University of Colorado Boulder
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
    • Publicidad con Meta: Meta
    • How to edit and improve a Facebook Ad: Coursera Project Network
    • Analíticas y Métricas de Marketing: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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